SEO Training Institute in Jaipur

Google's Search Engine Optimization Starter Guide

This document first began as an effort to help teams within Google, but we thought it'd be just as useful to webmasters that are new to the topic of search engine optimization and wish to improve their sites' interaction with both users and search engines. Although this guide won't tell you any secrets that'll automatically rank your site first for queries in Google (sorry!), following the best practices outlined below will make it easier for search engines to crawl, index and understand your content.

Search engine optimization is often about making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site's user experience and performance in organic search results. You're likely already familiar with many of the topics in this guide, because they're essential ingredients for any web page, but you may not be making the most out of them.

Even though this guide's title contains the words "search engine", we'd like to say that you should base your optimization decisions first and foremost on what's best for the visitors of your site. They're the main consumers of your content and are using search engines to find your work. Focusing too hard on specific tweaks to gain ranking in the organic results of search engines may not deliver the desired results. Search engine optimization is about putting your site's best foot forward when it comes to visibility in search engines, but your ultimate consumers are your users, not search engines.

Your site may be smaller or larger than our example site and offer vastly different content, but the optimization topics we discuss below should apply to sites of all sizes and types. We hope our guide gives you some fresh ideas on how to improve your website, and we'd love to hear your questions, feedback, and success stories in the Google Webmaster Help Forum.

Search engine optimization, seo and Internet marketing are of the key requirement of an online business, hence ecom systems launches a professional SEO training programs for in-house and classroom sessions.

What is SEO / Internet Marketing?

Search Engine Optimization (SEO) is the key to online business success. SEO Basically known as Online Bussiness and Now a days it is also Known as Internet marketing, i-marketing, web-marketing, online-marketing, Search Engine Marketing (SEM) or e-Marketing. SEO is the marketing of products or services over the internet. Half the world’s population now has access to the Web and nearly 90% of them find websites through Search Engines Like Google, Yahoo, MSN.

“Search Engine Optimization” This is the method of making sure that your website gets lots of traffic and enables your company to be listed higher in the search engines for specific key words and phrases i.e. car hire Newcastle, buy discount fishing rods, mortgage advice etc.

Search engine optimization, or SEO, is the process of improving the visibility of a website in search engines.

Table of Contents

SEO Basics

- Create unique, accurate page titles
- Make use of the "description" meta tag

Improving Site Structure

- Improve the structure of your URLs
- Make your site easier to navigate

Optimizing Content

- Offer quality content and services
- Write better anchor text
- Optimize your use of images
- Use heading tags appropriately

Dealing with Crawlers

- Make effective use of robots.txt
- Be aware of rel="nofollow" for links

SEO for Mobile Phones

- Notify Google of mobile sites
- Guide mobile users accurately

Promotions and Analysis

- Promote your website in the right ways
- Make use of free webmaster tools

On completion, this SEO Training Course Jaipur would equip you with basics of Search Engine Optimization techniques, technical know-how and insight to build an SEO strategy to win a place in online marketplace.

We also teach Social Media Marketing & Online Reputation Management as a Part of Advanced SEO.

Please call us at INDIA 97850092459785009245 to discuss. Hours are Monday to Saturday, 10:00 AM to 6:00 PM or E mail us at ashwini.rajoriya@gmail.com

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