tag:blogger.com,1999:blog-42272609213656713422024-03-14T10:30:07.983-07:00Seo Services JaipurGet best SEO Specialists Strategies for your business. Faith on US and Get Best Results.Mukesh Prajapatihttp://www.blogger.com/profile/11014240131266805525noreply@blogger.comBlogger51125tag:blogger.com,1999:blog-4227260921365671342.post-16219455479854648722016-01-26T12:39:00.000-08:002016-01-26T12:39:02.136-08:00New Off Page SEO Techniques<div dir="ltr" style="text-align: left;" trbidi="on">
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New Off Page SEO Techniques</h1>
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Off-page SEO is not just about links.
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It goes deeper than that. For example, brand mentions (your site URL or brand name mentioned on another site without a hyperlink) are an integral aspect of off-page search signals.<br />
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As smart bloggers and content marketers, we usually start with on-page SEO.<br />
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But we don’t stop there. Because, to a large extent, the things that matter to Google often happen away from your site.<br />
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Depending on your marketing goals, the time you spend on off-page SEO will vary. Dr. Pete Meyers from Moz observed that many site owners spend about 30% of their time on off-page factors, and 70% on on-page factors. For other site owners, those percentages are reversed.<br />
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<i>Off-page SEO simply tells Google what others think about your site.</i> For example, if you’ve got a lot of valuable links pointing to your pages, search engines will assume that you’ve got great content – the type that provides value for users.<br />
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Otherwise, why would people waste time linking to it?<br />
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People only cite, reference and share content they like. Even in a brick-and-mortar business, if your product is helpful and affordable, you’ll get a lot of word of mouth referrals from your current customers.<br />
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SEO can be scary, especially when you don’t know what steps to take to rank your fresh content pages in Google top 10. But, if you can develop a basic understanding of on-page and off-page optimization, you’ll be way ahead of your competition.<br />
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If you’re ready, I’m going to walk you through everything you need to know about off-page search optimization.<br />
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What is Off-Page SEO?</h2><br />
“Off-Page SEO” refers to all of the activities that you and others do away from your site to raise the ranking of a page in search engine results.
Though many people associate off-page SEO with link building, it goes beyond that. Many activities that don’t result in a standard link on other sites are important for off-page optimization.
On-page SEO happens within the site, while off-page SEO happens outside the site. If you write a guest post for another blog or leave a comment, you’re doing off-page site promotion.
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Preparing a Site/Page for Link Building</h2><br />
Links are still very important to Google. In fact, it’s almost impossible for Google to determine the value of any web page if there are no links pointing to it — no matter how useful, fresh, or in-depth the page content might be.<br />
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<br />Site owners are often tempted to skip initial preparations for link building. But it’s important that you give this top priority, because preparing a site will ensure that you’re mindful of the links you sent to them.<br /><br />Dr. Peter J. Meyers reviewed some of the brands that won (and lost) at Google search in 2015. Sites that lost ground in organic search rankings didn’t have a strong foundation.<br />
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Sure, the majority of these sites have strong domains that have been around awhile, but the basic elements that boost a page’s power aren’t there.<br /><br />So how do you ensure that your web pages are ready for link building?<br /><br /><b>i). Laying out your internal pages</b><br /><br />Optimized internal pages can make a huge difference in your overall rankings. This includes interlinking your pages using random keywords (with more emphasis on your brand name).<br /><br />According to Brian Dean’s famous post, “Google’s 200 Ranking Factors,”<br /><br /><i>“The number of internal links to a page indicates its importance relative to other pages on the site. „</i><br /><br />More specifically, you should have silo pages that connect to your category pages and supporting pages (posts). That way, when you send a link to the homepage, the juice flows through your category and supporting pages, thus boosting your search performance.<br />
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Smart SEO professionals don’t just throw links at a page. Instead, they lay out the pages so that each link will pass SEO juice to other interconnected pages.<br /><br />None of your internal pages should stand alone. Make each page an integral part of your site and include seamless navigation. This is essential to your site users and your search engine results.<br /><br />Ideally, pages addressing the same or related topics should be linked together in order to provide a rich experience for the users.<br />
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In search engine optimization, internal pages are often overlooked. Most SEOs and site owners don’t realize that much of a site’s “SEO value” flows from how the internal pages are structured.<br /><br />This is usually made possible when you have links from high-value pages on the same site. Silo your pages properly if you want a healthy link equity between your internal pages.<br /><br />Ken Lyons shared 3 ways to ensure that your internal pages are well-structured and your links evenly distributed, before going out to get inbound links from external sources:<br />
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Remember that it’s no longer only about the quantity of links you have. The quality of links to your internal pages is as important as the structure of the pages themselves.<br /><br />In fact, sometimes reducing the number of links pointing to your internal pages could help your SEO efforts.<br /><br />For example, CMS North America, a manufacturer of 5 axis CNC machines, had an established website with 170 indexed pages. Yet, the site wasn’t generating substantial search traffic.<br />
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By auditing their site using the Internal Link Juice Tool, they discovered that the site had 168 links pointing to the homepage.<br /><br />This was more than best practices called for, which is especially a problem when the SEO juice from those links doesn’t flow to internal pages.<br /><br />They initiated a new navigation structure and removed some of the links pointing to silo pages, while retaining the links that supported usability (such as “contact us” and support pages). In all, 70 links were removed.<br /><br />After 6 weeks of re-structuring the internal pages’ links and the homepage, most of the fresh pages and links had been re-crawled by Google’s spider.<br /><br />The company saw improved rankings for 18 of the 21 keyword phrases the site was targeting. Keywords that were already ranking on page 2 improved an average of 3.7 ranking slots.<br /><br /><b>ii). Do the basic on-page SEO: On-page SEO is important. After all, you don’t want Google to view your site as a neglected portal.</b><br /><br />I’m sure you’ve heard enough about meta tags and keyword density. Yet, there are other important on-page SEO factors that matter and that are often overlooked. This on-page SEO infographic from Backlinko lays many of them out for you:<br />
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One of the reasons why many authority sites no longer dominate the top organic listings is because they’ve neglected basic on-page SEO.<br /><br />You want to link to your internal pages using the keyword that best defines that page.<br /><br />When you create a landing page that you would like Google to rank highly, you should pass more SEO juice to that page from your important pages.<br /><br />If Google is seeing a lot of pages on your site for a particular search term, and is unsure of which one to rank higher than the others, you’ll struggle to drive organic traffic no matter how much value you provide.<br /><br />And that’s what the basic on-page SEO process is all about. There’s no magic secret formula. Just ensure that your pages are well structured, your keywords specified, and signals being sent to Google in the right manner.<br /><br />Here’s an example: Daily Mail Online, a popular online magazine that ranks highly for several keywords, failed to dominate the top listings during the 2014 World Cup. Other brands took their spots:<br />
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The online magazine missed out on this opportunity to attract thousands, if not millions of search users, given the sheer interest in the tournament (with a spike peak around June 18).<br />
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With several brands dominating Google’s first page rankings, Daily Mail Online missed out for the term “World Cup.” Each new article published about the World Cup overlapped with Daily Mail’s landing page, which they desperately wanted to rank better than other pages (shown in pink).<br />
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What’s happening here is that Google is seeing lots of pages from Daily Mail Online for this search term, and is unsure of which one should be ranked highest.<br /><br />This has a lot to do with internal page linking — or the lack of it.<br /><br />To capitalize on the trending search term at the time, Mail Online could have linked back to the hub page from every internal page (especially those related to ‘Word Cup’).<br /><br />This would have been a strong signal to Google that this page was significant and perhaps useful to users.<br /><br />Sadly, Daily Mail had lots of opportunities to link back to the hub from relevant blog posts and pages, but they didn’t do so.<br />
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<b>iii). Pick thematic keywords: Although links are still the icing on the cake, the upshot to SEO that controls every other factor is the keywords you choose.</b><br /><br />Keywords are the fundamental building blocks for your content campaign. In the diagram below, the more accurate view of on-page SEO shows that use of related keywords and primary keywords accounts for 7.5% and 40% of on-page SEO, respectively.<br />
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In his book, <i>Keyword Research: How To Find and Profit From Low Competition Long Tail Keywords</i>, author Nathan George said that to succeed in business, you have to help a lot of people.<br /><br />So the question becomes, how do you find people to help? The answer: Keyword research.<br /><br />But not all keywords are created equal. If you want to improve the odds of driving organic traffic to your site, then you need to pick thematic keywords.<br /><br />The word “thematic” simply means having or relating to a particular subject.<br /><br />So when you’re picking keywords, focus on those that are related to a particular subject. You can’t afford to spread your net too wide. Here’s an example:<br /><br />Let’s assume that your business delivers WordPress theme customization services. It’s important to find the right related keywords that you can create content around.<br /><br />Simply plug your main keyword (wordpress theme customization) into the Google Keywords Planner search bar. Click the “Get ideas” button. Here are thematic keyword phrases:<br />
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Remember that you’re in business to help others. By knowing the words, phrases, and search terms they use in search, you can more easily tailor your content to meet their needs.<br /><br />You can supercharge the power of your keywords by switching towards branded keywords. In other words, instead of targeting “SEO tips,” you could niche down and include your brand or domain name (e.g., Moz SEO tips, Neil Patel SEO).<br /><br />Domain or brand-oriented keywords usually bring up several results from the same site in Google search results.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEht_whaZDBXFkoajL-sQVYLtR3pEQZV1mF-WCVNfqom5Rx7Ip6rKZfa48l7PfZOdFkQcM3VEAEuVfTwRjcXjyUtbOUXa_x7bp1jJkvM2Nj3HYNFgl8n-YdUWup1JXrCWREmopSQOGGOdVM/s1600/neil-patel-seo-google-search-preview.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEht_whaZDBXFkoajL-sQVYLtR3pEQZV1mF-WCVNfqom5Rx7Ip6rKZfa48l7PfZOdFkQcM3VEAEuVfTwRjcXjyUtbOUXa_x7bp1jJkvM2Nj3HYNFgl8n-YdUWup1JXrCWREmopSQOGGOdVM/s1600/neil-patel-seo-google-search-preview.png" /></a></div>
Of course, you have to create useful content. When you see several of your pages ranking in Google search results, it doesn’t matter what positions those pages hold – you can pass more link juice to them through any of the link building strategies below:<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgQnkOu0Ndrhec2F6pT4hrc0q5otxJZqvOsRa4vx5iPYTpyDHuPCOUozE8X2JkNsd_NNbeZhV2OlUf6hEhxgmP7hdnlfNLSUS4VdZhbddfjuvFT1AJ28ua7T4HKphtHqYQUhphcQBa4fNo/s1600/off-page-topics-report.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="232" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgQnkOu0Ndrhec2F6pT4hrc0q5otxJZqvOsRa4vx5iPYTpyDHuPCOUozE8X2JkNsd_NNbeZhV2OlUf6hEhxgmP7hdnlfNLSUS4VdZhbddfjuvFT1AJ28ua7T4HKphtHqYQUhphcQBa4fNo/s640/off-page-topics-report.png" width="640" /></a></div>
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Branded thematic keywords will give you an edge over the competition. No matter how many top brands are dominating the top 10 organic listings, you can find yourself driving motivated visitors to your site.<br /><br />When it comes to on-page SEO, the title tag is the most important factor. That’s why it’s important to use your keywords in the right manner in your titles.<br /><br />Brian Dean did some experiments and found that when you start a title with keywords, you rank better in the SERPs.<br /><br />In general, the closer you place the keyword in the beginning of the title tag, the more weight it’ll have with search engines.<br />
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So let’s assume you chose to target these 3 keyword phrases below:<br /><br /> - web design strategy<br /> - WordPress theme developer<br /> - cost of website design<br /><br />You can model these titles because they all place keywords at the beginning:<br /><br /> - Web Design Strategy: How to Finally Design a Website That Converts<br /> - WordPress Theme Developer: 7 Factors You Should Consider First<br /> - The Cost of Website Design for Small Business Owners<br /><br />Starting your title tag with the targeted keyword is important. But, that only applies when you truly want to improve the search performance of a given keyword. There are situations when you create content without focusing on a keyword. Here’s how Brian puts it:<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjTGssVBRdwjrtpW5dMwU4c-C4UCRs_2ONjs__Mr_MehlmeyjgLGaKGIbaJUPaDXanYxgxqGDiOumq9LKhyphenhyphenhDEzFEE7sV0su_mTE60tMR7gb160ctYY5DecA8C3PALKAosxxz7q7d3-0ks/s1600/brian-take-comment.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjTGssVBRdwjrtpW5dMwU4c-C4UCRs_2ONjs__Mr_MehlmeyjgLGaKGIbaJUPaDXanYxgxqGDiOumq9LKhyphenhyphenhDEzFEE7sV0su_mTE60tMR7gb160ctYY5DecA8C3PALKAosxxz7q7d3-0ks/s1600/brian-take-comment.png" /></a></div>
When you’re targeting keywords in on-page optimization, don’t just keep reiterating those primary keywords over and over.<br /><br />Instead, use synonyms or latent semantic indexing (LSI) terms. LSI keywords have one purpose – to help search engine spiders extract meaning from normal keywords (especially those with more than one meaning). For example, Apple, the computer company vs. apple, the fruit.<br /><br />Ideally, if you were writing content on a subject related to Apple, the company, Google expects you to mention relevant words and terms that are common to the organization.<br />
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In the same vein, if I were writing about Microsoft Windows 10, in order to help Google spiders extract the exact meaning of your page and serve the right users, I’d mention words and phrases such as Bill Gates, Operating System, OS, Windows 8.0, etc.<br /><br />Stay away from mentioning your primary keyword (e.g., cheap airline tickets) over and over in your content. Google will view that as over-optimization and may well penalize you.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg2HlUkPgw7qKcQwtZZs1Km306K_0YNXfL-7GGVZkpox43wt_aXKsItL1zS2AV0Sty18nRqjVn5SKXgLveqPmr2sX6AGqGEOe8Ru8XXJN4p9hczL7G-EmlAPXFLCqk-UV9PNsLxedAnzI8/s1600/sessions-warning-penalty-graph.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="166" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg2HlUkPgw7qKcQwtZZs1Km306K_0YNXfL-7GGVZkpox43wt_aXKsItL1zS2AV0Sty18nRqjVn5SKXgLveqPmr2sX6AGqGEOe8Ru8XXJN4p9hczL7G-EmlAPXFLCqk-UV9PNsLxedAnzI8/s640/sessions-warning-penalty-graph.png" width="640" /></a></div>
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When you mention other synonyms, you can optimize your content the right way (at least in the way Google and users want).<br /><br />If I were to write an article targeting the keyword “how to get blog traffic,” here’s what I’d do: replace the search term with these LSI keywords:<br /><br /> - How to get blog traffic<br /> - how to generate traffic to blog<br /> - drive web visitors to blog<br /> - get online blog visitors<br /> - Attract web traffic to my blog<br /><br />At a glance, you can see that the above keywords are related to the primary keyword (how to get blog traffic).<br /><br />In your internal pages, you can use these LSI keywords in your title tags and you’ll be just fine. But, imagine what it would seem like if all your pages are were all targeting one keyword – with no variations.<br /><br />In Google’s ranking algorithm, the presence or absence of latent semantic indexing keywords go a long way towards determining where your web page ranks, because it’s a strong quality signal to Google.<br /><br />You might be wondering how you can find these synonymous words. The good news is that there are several tools that you can use to research LSI search terms. Simply follow these steps:<br /><br />a). First step: Go to Lsigraph.com and input your primary keyword (e.g., cheap airline tickets). Solve the captcha, then click the “Generate” Button:<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgzX-1WL2dgRd7NfwfDAvOixjOgeIElWf7P61Wlyz70mlqpsIdRm8d0EqzQutnm4_8HVhCmeVd3dpDVFfm_u_vjOJlIPYfkqUUIEDOC-Ww4T6oDEu1T4Ym0X2RAt1tk-4mc5Fae036u-TY/s1600/lsi-keywords-generator-tool-preview.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="279" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgzX-1WL2dgRd7NfwfDAvOixjOgeIElWf7P61Wlyz70mlqpsIdRm8d0EqzQutnm4_8HVhCmeVd3dpDVFfm_u_vjOJlIPYfkqUUIEDOC-Ww4T6oDEu1T4Ym0X2RAt1tk-4mc5Fae036u-TY/s640/lsi-keywords-generator-tool-preview.png" width="640" /></a></div>
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b). Second step: Select LSI keywords from the list. Simply locate the keywords that’ll be ideal for your content. Then use them.<br />
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On-page keyword optimization all boils down to researching, choosing and integrating keywords that you can easily rank for. You don’t want to compete with top brands with higher and stronger domain authority.<br /><br />That’s why you should also focus on long-tail keywords. You already know how to find and use them to improve your search rankings. I generate over 20,000 organic visitors to this blog, specifically from long-tail search.<br /><br />With only 5 hours of work, Jamie Press turned Google Autocomplete ideas into traffic & rankings. He helped his clients to create useful content that ranked #2 and #3 in search results at the time.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjQC1RQMjKk7fvE8On-wZKskotU_qKnp3FIncYCbCv8BpcAHmQIO0Nr0NixKgLWqs9J9c_bu6zlqWaHpt58pjmLrUODgPdT8b_KzuX-nf_oW_qw8f3gIhkIVYGDrhiDRDlLjHdxrMx_ec8/s1600/diesel-generator-fuel-consumption-google-search-preview.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="383" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjQC1RQMjKk7fvE8On-wZKskotU_qKnp3FIncYCbCv8BpcAHmQIO0Nr0NixKgLWqs9J9c_bu6zlqWaHpt58pjmLrUODgPdT8b_KzuX-nf_oW_qw8f3gIhkIVYGDrhiDRDlLjHdxrMx_ec8/s640/diesel-generator-fuel-consumption-google-search-preview.jpg" width="640" /></a></div>
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<b>Conclusion</b><br /><br />It’s high time to get off your site and to network with other industry bloggers and site owners if you want to increase your search performance.<br /><br />Understand that Google Penguin and other algorithm updates weren’t primarily targeting search results that didn’t have tons of incoming links.<br /><br />You should always use white-hat link building strategies to improve your off-page optimization.<br /><br />However, you need to prepare your web pages to receive authority link juice as you work hard to build and earn links. Make sure your site is easily navigable.<br /><br />When it comes to creating a better content experience, it all boils down to answering users questions. Start by identifying the questions asked by your ideal customers. You can find these questions on Quora, Twitter and other social networks.<br /><br />Above all, search engine optimization is not a hit-and-run marketing approach. You should approach it knowing that the efforts you put in today will pay off in the future.<br /><br />Most of all, be consistent and patient and you’ll gradually climb to the top of Google’s results.<br /><br />Which other off-page SEO best practices do you think are important for improving organic search rankings?<br />
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Article Resource: http://neilpatel.com/2016/01/19/everything-you-need-to-know-about-off-page-seo/</div>
Mukesh Prajapatihttp://www.blogger.com/profile/11014240131266805525noreply@blogger.com0tag:blogger.com,1999:blog-4227260921365671342.post-29284547768601875092015-07-28T07:10:00.001-07:002015-07-28T07:10:30.747-07:00SEO Work Makes Essay with Useful Browser Extensions<div dir="ltr" style="text-align: left;" trbidi="on">
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SEO Work Makes Essay with Useful Browser Extensions</h2>
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As an expert SEO, you have to be a jack-of-all-trades.<br />
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You need to understand link building, marketing, public relations, psychology, and technology.<br />
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At a certain point, there’s just not enough time in the day to do everything you’d like to do.<br />
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But you can save quite a bit of time and effort on small things by using browser extensions.<br />
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You can install them with one or two mouse clicks and access them with ease to the right of your address bar.<br />
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They will help you:<br />
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- analyze website performance quickly<br />
- examine code behind websites<br />
- build links better<br />
- save time by improving your task efficiency<br />
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I’ve put together a list of useful browser extensions I consider to be the best. I encourage you to give a few of them a try.<br />
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A quick heads-up: most of these extensions are for Chrome, but many also have a Firefox version. Only a few of them will work on less popular browsers such as Internet Explorer, Safari, or Opera.<br />
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Analyze websites and backlinks with the click of a button</h3>
SEOs have to analyze websites constantly.<br />
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The extensions in this section will give you a quick glance at the number of backlinks and social shares a page has as well as its basic on-page SEO.<br />
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1. <u><b>Mozbar</b></u>. Mozbar was the first of its kind. Even though there are now solid alternatives, the Mozbar remains a popular choice among SEOs.<br />
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You can use this extension in two main ways.<br />
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The first is when you search for a keyword in Google. It will display statistics below each search result:<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiyw7oh0F7pqHZwv5MuuBXWg8ki0H1EOP8WVttMJw2vfRJjLlwfWFcncDzNSz6-k5H6_HAC76xXJvHRE5bmGDlEk8XG3eAypqVOpRY0KEeafwwkzR4Hipf1BN5P9mMx0-xelLTlLL3HxZs/s1600/google-search-display.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="360" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiyw7oh0F7pqHZwv5MuuBXWg8ki0H1EOP8WVttMJw2vfRJjLlwfWFcncDzNSz6-k5H6_HAC76xXJvHRE5bmGDlEk8XG3eAypqVOpRY0KEeafwwkzR4Hipf1BN5P9mMx0-xelLTlLL3HxZs/s640/google-search-display.png" width="640" /></a></div>
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You can quickly see the page authority (PA) and domain authority (DA) of the pages to assess the competition. You can also use the button beside the Google search bar to get a keyword difficulty score.<br />
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The second way in which you can use Mozbar is when you land on a web page. When you click on the Mozbar icon, you’ll see a bar pop up with the page’s overall stats.<br />
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Again, it gives you the PA and the DA scores as well as social sharing stats.<br />
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You can also dig deeper by clicking the magnifying glass icon on the left side of the bar, which will expand into a new panel.<br />
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In the panel, you can see the page’s:<br />
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- meta text<br />
- alt text<br />
- headings<br />
- page speed load<br />
- markup<br />
- and more<br />
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You can see most of this with a free account, but if you want full access, you will need a PRO account with Moz.<br />
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It’s a beautiful and useful extension, but it has lost a lot of its popularity because it relies solely on Open Site Explorer (OSE) data. Compared to other leading link databases, OSE is smaller (contains less data) and updates slower.<br />
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2. <u><b>Ahrefs SEO Toolbar</b></u>. This is one of Mozbar’s competitors I mentioned. It is made to fulfill much of the same functionality but with data from the superior Ahrefs database instead.<br />
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When the bar is active on a page, it’s very thin at the top and shows you both link and social information of that specific URL as well as the overall domain stats.<br />
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You’ll find basic information such as:<br />
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- backlinks and referring domains<br />
- Ahrefs URL rating and domain rating<br />
- social shares from the main networks<br />
- the same info for the root domain<br />
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All basic features are free, but if you have an Ahrefs subscription, you can dig deeper.<br />
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When you click the down arrow in the top left corner, a panel with more information will expand. You’ll be able to see a graph for the recent backlink growth (or decline) to the page or domain. There is also a handy link to go to the actual Ahrefs site explorer if you’d like to take a closer look.<br />
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Finally, you can also activate the plugin when you search for something on Google. You’ll get a small information-packed bar under each URL:<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg0YhhwZuSNbb4Sy5FnMQb73OLWqa7NGsf040nt1jcmkmktmI3VMAEndncUwzozqNSCgwhF5ArNVJQaN3OsrOnmPIZtwG_EOcCFJHAyNBJFr2vHH6ORJjdKueFJOJIshsHQTP60emHMmL4/s1600/google-search-display2.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="342" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg0YhhwZuSNbb4Sy5FnMQb73OLWqa7NGsf040nt1jcmkmktmI3VMAEndncUwzozqNSCgwhF5ArNVJQaN3OsrOnmPIZtwG_EOcCFJHAyNBJFr2vHH6ORJjdKueFJOJIshsHQTP60emHMmL4/s640/google-search-display2.png" width="640" /></a></div>
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It shows linking and social data for both the URL and domain.<br />
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3. <u><b>Majestic SEO Toolbar</b></u>. This is the other main competitor of Mozbar. Again, it has all the essential features of an SEO toolbar.<br />
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When you activate it on a web page, you can see the:<br />
<br />
- number of links<br />
- number of root domains<br />
- trust flow and citation flow<br />
- link profile chart<br />
- and more<br />
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<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiYgYged-9wp4suRoWEeiA3LctLVdXq6qP3G72dD_c8VbsxGbmNBrBDs2h8HxDnhUGZnmhJp5nkmgIQOwemavGdu7mT9bCbzQEF_kqEeKXDTOaKLOwpoup0dK-uAv07pTy6H-oUZ9YrY5Y/s1600/majestic-seo-toolbar.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="478" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiYgYged-9wp4suRoWEeiA3LctLVdXq6qP3G72dD_c8VbsxGbmNBrBDs2h8HxDnhUGZnmhJp5nkmgIQOwemavGdu7mT9bCbzQEF_kqEeKXDTOaKLOwpoup0dK-uAv07pTy6H-oUZ9YrY5Y/s640/majestic-seo-toolbar.png" width="640" /></a></div>
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All the information is drawn from the Majestic SEO database, of course. The information in the main “summary” tab is free. If you’d like to use the other tabs, such as the detailed backlink analysis or anchor text, you’ll need a paid account.<br />
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The only potential problem is that, unlike the other SEO extensions here, it does not analyze search results. So if you’re looking for a quick keyword competitor analysis, one of the other tools might be a better option.<br />
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4. <u><b>SEO & Website Analysis by WooRank</b></u>. This plugin is one of the best all-in-one SEO plugins. The three extensions we’ve looked at so far all focused on backlinks and page authority, but this extension is more focused on on-page SEO and technical aspects.<br />
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Click its icon while you’re on a page, and a panel will pop out of the left side. Let it run for about 20-30 seconds (depends on the page):<br />
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<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgqtSZsnwz_B6bVwbLXIn21LTsmz4_DneFe1X_h2ZT8kF52ur_3WFHGYFJdvq9ZLcNxk9MUWcmzfKltOwpVY5bezyX0wtJO2EBJSJahsnqMGnd8BCjRY9eufjXy6huxuZRnX2KfrHTC9h0/s1600/website-analysis-by-woorank.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="520" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgqtSZsnwz_B6bVwbLXIn21LTsmz4_DneFe1X_h2ZT8kF52ur_3WFHGYFJdvq9ZLcNxk9MUWcmzfKltOwpVY5bezyX0wtJO2EBJSJahsnqMGnd8BCjRY9eufjXy6huxuZRnX2KfrHTC9h0/s640/website-analysis-by-woorank.png" width="640" /></a></div>
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The first thing you’ll notice is an overall score out of 100. This indicates how many of the basic best practices the page follows.<br />
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The real power of this extension is in the small tabs along the top. Each tab will give you different information about the page and site:<br />
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- basic SEO: title tags and meta information<br />
- mobile optimization: a mobile friendly score and previews on different devices<br />
- usability: page load metrics and how easy it is to access content<br />
- technology: what plugins and CMS are being used<br />
- social: basic social sharing statistics<br />
- visitors: estimate of traffic level<br />
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The great thing about this toolbar is that almost all of this information is free. There are a few advanced options that require a premium account.<br />
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5. <u><b>Check My Links</b></u>. If you ever do broken link building, you need this extension.<br />
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When you’re on a page, just click the extension icon, and it’ll quickly test all the links to see if they’re working.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgAbOJcg2Zu5YvvIdvKfbd3JzC3eFTW-FQDFM5cmFpsM6sw_HqP3SaSYz8sR5SE6Dc6uPkuQv8V2ot-g1Bo0fM9GFwPZ6W6gNpPvpVnwVGpuWVGLqJIuwhHffZtuuDP9AHGM689mHYubpI/s1600/check-my-links-seo-tool.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgAbOJcg2Zu5YvvIdvKfbd3JzC3eFTW-FQDFM5cmFpsM6sw_HqP3SaSYz8sR5SE6Dc6uPkuQv8V2ot-g1Bo0fM9GFwPZ6W6gNpPvpVnwVGpuWVGLqJIuwhHffZtuuDP9AHGM689mHYubpI/s640/check-my-links-seo-tool.png" width="640" /></a></div>
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Working links are highlighted in green, while the broken ones will be highlighted in red with the error code beside them.<br />
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The only thing that could be improved here is having a shortcut to quickly copy the URLs and anchor text of the broken links, which could then be pasted into an email or spreadsheet. Still, this is the best broken link checker I’ve used.<br />
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6. <u><b>Domain Hunter Plus</b></u>. This extension can also be used to identify broken links. However, it was made for a very specific purpose: to find expired domains that already have backlinks and authority.<br />
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It’s very simple to use. Go to a high authority page with a lot of links, and click on the extension’s icon to scan the page. It will find all the broken links on the page and show them to you in its little panel.<br />
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The cool thing is that it also shows you how many links are pointing to the broken URL as well as how many links point to the domain. Finally, it shows you if the domain is available to register.<br />
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If you’re looking to pick up a cheap domain that already has some decent authority, spend a few hours with Google and this extension, and you can probably find what you’re looking for.<br />
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<iframe allowfullscreen="" class="YOUTUBE-iframe-video" data-thumbnail-src="https://i.ytimg.com/vi/grubrTR-qRE/0.jpg" frameborder="0" height="266" src="https://www.youtube.com/embed/grubrTR-qRE?feature=player_embedded" width="320"></iframe></div>
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7. <u><b>SEO Quake</b></u>. Some SEOs don’t want an extension associated with a premium link tool or need something a little more customizable.<br />
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SEO Quake is a little more basic than other extensions, but it still gives you the essentials. It’s also one of the few available for all major browsers (including Opera and Safari).<br />
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It is designed, just like Mozbar and Ahrefs, to work with search engine result pages (SERPs). With it, when you search for something on Google, you’ll get a bar beneath each result.<br />
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<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjVmUaYIrUhsDNHgOlegVqu_4_XXztkagI9bkEOYFF_ga8oYQqhax6n88y5a62a03nmzLATj1A5tWLZYdHTsJiIZJhV_bPhrmN7UFtF052D7n4IAeuKkY4-arf4dAUoyVHu1ZTyI-xuwh0/s1600/google-search-display3.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="384" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjVmUaYIrUhsDNHgOlegVqu_4_XXztkagI9bkEOYFF_ga8oYQqhax6n88y5a62a03nmzLATj1A5tWLZYdHTsJiIZJhV_bPhrmN7UFtF052D7n4IAeuKkY4-arf4dAUoyVHu1ZTyI-xuwh0/s640/google-search-display3.png" width="640" /></a></div>
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It gives you quick estimates of the number of links to the page and domain, page age, alexa rank, and links to whois info. One really cool feature is the ability to save the SERP data and results as a CSV file (spreadsheet).<br />
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When you use the extension on a web page (other than a search engine), it will open up a new tab with the results. It’s not pretty, but it does contain:<br />
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- basic meta information<br />
- basic social shares<br />
- keyword density<br />
- backlink information<br />
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<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjkt7xaqQ92gDvop88iXmlENeoTWxbPVxfdyrDOvT6jAQ9UbKjaCwLVrj2rEncw69RjBuKJKOoUojteeqWIJMtoX6WYbEZuvXH3zEn40wO8z-LVmD6jNXKFPC1TZN7cmMgO9UZsafjLOlQ/s1600/seo-quake-tool-overview.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="344" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjkt7xaqQ92gDvop88iXmlENeoTWxbPVxfdyrDOvT6jAQ9UbKjaCwLVrj2rEncw69RjBuKJKOoUojteeqWIJMtoX6WYbEZuvXH3zEn40wO8z-LVmD6jNXKFPC1TZN7cmMgO9UZsafjLOlQ/s640/seo-quake-tool-overview.png" width="640" /></a></div>
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Be aware that the link data comes from publicly reported Google and Bing/Yahoo links, which aren’t necessarily the most up-to-date or accurate.<br />
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Finally, I mentioned that you could customize this extension. It’s possible to add your own parameters if you need non-standard metrics and are not afraid to learn a bit about regular expressions.<br />
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8. <u><b>Meta SEO Inspector</b></u>. This extension is extremely basic but clearly shows you the meta information of a page. When you click the icon, you’ll get something like this:<br />
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<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjZAbOTxHTH3J86dptmQm8DsbTwJT7EL3ZrStrteeQIu6MMxheOZJO-cFjY4yAhv-t-RTCWKmny22oIBIPRuV337_awYQPV8I2nVzh83U-Qy-FabUusDOwnwZZQKAhgMDWyH5FQO_XovOw/s1600/meta-seo-inspector-tool-overview.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjZAbOTxHTH3J86dptmQm8DsbTwJT7EL3ZrStrteeQIu6MMxheOZJO-cFjY4yAhv-t-RTCWKmny22oIBIPRuV337_awYQPV8I2nVzh83U-Qy-FabUusDOwnwZZQKAhgMDWyH5FQO_XovOw/s640/meta-seo-inspector-tool-overview.png" width="640" /></a></div>
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The information includes the basic meta tags (title, description, keywords) and open graph tags (important for social media), and it highlights if any important ones are missing.<br />
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Most SEOs won’t need this very often, but it might be nice to have if you find yourself needing to find and copy down meta information once in a while.<br />
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9. <u><b>NoDofollow (Firefox) or NoFollow (Chrome)</b></u>. These two extensions aren’t made by the same creator, but they are the leading options for this function for the corresponding browsers. As their names suggest, when the extensions are active, they identify all links as “dofollow” or “nofollow.”<br />
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<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjhTudKh5yCWt7NlytPUDu2pb1vdbW5c3W9xN5_7qt4ta3mPS7V5oaDDpL5Z9GJmex1UbMqqSbBFDDylE3ZRw3oIRmVJRenM0c9smOuxT264n_B8ZiA1-D2y0hZOFBFD761pw2csBDEEwU/s1600/nodofollow-firefox-or-nofollow-chrome-overview.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="532" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjhTudKh5yCWt7NlytPUDu2pb1vdbW5c3W9xN5_7qt4ta3mPS7V5oaDDpL5Z9GJmex1UbMqqSbBFDDylE3ZRw3oIRmVJRenM0c9smOuxT264n_B8ZiA1-D2y0hZOFBFD761pw2csBDEEwU/s640/nodofollow-firefox-or-nofollow-chrome-overview.png" width="640" /></a></div>
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With NoDofollow (pictured above), the good links (dofollow) are highlighted in blue, while nofollow links are highlighted in red.<br />
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There may be some value in having nofollow links in your link profile, but typically you want to focus your effort and resources on obtaining high quality dofollow links.<br />
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Here is when these tools would be useful: (1) when you’re trying to decide if you should comment on a site or (2) if you’re wondering if links from a new social media site have any SEO value. A quick click of the button gives you an easy answer.<br />
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<h3 style="text-align: left;">
Extract useful information from the web</h3>
<div style="text-align: left;">
When it comes to SEO research, most is done on the web. Instead of wasting your time doing everything manually, use the extensions in this section to speed things up.<br />
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10. <u><b>Scraper</b></u>. If you’re an SEO, chances are that you need to copy down links and written content from pages on a fairly regular basis. Scraper is designed to work on most pages.<br />
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When you come across a chart or table you’d like to scrape, you can highlight a few cells/rows and then right-click on the selection and choose “scrape similar.” The tool will find data in the rest of the table, giving you the ability to open it as a spreadsheet.<br />
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Watch this short video to see how it works:</div>
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<iframe allowfullscreen="" class="YOUTUBE-iframe-video" data-thumbnail-src="https://i.ytimg.com/vi/KKPXPr26uvU/0.jpg" frameborder="0" height="266" src="https://www.youtube.com/embed/KKPXPr26uvU?feature=player_embedded" width="320"></iframe></div>
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One final note about Scraper is that it isn’t going to work 100% of the time. It’s designed to be lightweight and intuitive, which means that it sacrifices the complexity to make it robust enough to handle all situations.<br />
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That being said, I think you’ll find it useful in a large percentage of the situations that need a quick scrape.<br />
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11. <u><b>Link Grabber</b></u>. The first thing you’ll notice about Link Grabber is that it’s extremely fast. When you have a web page open and click the icon, a new tab will open almost immediately with a complete list of links.<br />
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These links are clickable, and you could also copy/paste them into a spreadsheet:<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgZzW2hRahibZ1hc-cUTplLDkkCkuR6VdYBF9QPffBCgwmWGbsrq_lqHwPcejMLGh9w036stSQ0mZwR989uXcS5ba64HrNC07eZ2rw5a7_7WHWMpWG3U_r2NPELI1he7CFm2l6gXw4Z4ss/s1600/spreadsheet-overview.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="248" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgZzW2hRahibZ1hc-cUTplLDkkCkuR6VdYBF9QPffBCgwmWGbsrq_lqHwPcejMLGh9w036stSQ0mZwR989uXcS5ba64HrNC07eZ2rw5a7_7WHWMpWG3U_r2NPELI1he7CFm2l6gXw4Z4ss/s640/spreadsheet-overview.png" width="640" /></a></div>
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Unfortunately, there’s no option to see only external links. If you’d like to only see those, right-click the icon and click on options. Then, you can add the domain you’re on to the blocked domains list so that it won’t show up. It’s not the most elegant solution, but it will work in a pinch.<br />
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<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj8dTOUNMv5Pi90854bCB0B8qkJUDpoYFofxwFAbn8Yn1nDSR8gs3vMR2FpzmN3-U0PqHWXBy92eC4neRHsAL7tyaaMRNEn8Cs9tBfx_5uu-XORSgud1yLM36xTh1UHKwy_kflKaxuprPo/s1600/link-grabber-options.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="318" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj8dTOUNMv5Pi90854bCB0B8qkJUDpoYFofxwFAbn8Yn1nDSR8gs3vMR2FpzmN3-U0PqHWXBy92eC4neRHsAL7tyaaMRNEn8Cs9tBfx_5uu-XORSgud1yLM36xTh1UHKwy_kflKaxuprPo/s640/link-grabber-options.png" width="640" /></a></div>
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This plugin is useful if you’re trying to quickly collect a list of sites that a particular domain links to. You can analyze the results together in a spreadsheet to find the most popular linked-to sites and see if you can devise a strategy to get links too.<br />
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Additionally, sometimes you just need a quick link count or want to examine the internal linking of a site.<br />
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<h3 style="text-align: left;">
Find out what lies beneath the surface of a web page</h3>
Remember that Google doesn’t see what we see when we’re surfing the web—its bots see code. Not all code is visible on a web page itself. SEOs need to be able understand the basics of HTML, CSS, and even Javascript.<br />
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These extensions will help you find out what’s behind a particular page.<br />
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12. <u><b>Firebug</b></u>. This extension is a must for any SEO or developer using Firefox. It allows you to right-click on an element of a page to see its HTML and CSS.<br />
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Additionally, you can edit the HTML/CSS to see what the page would look like with different parameters. Developers can use Firebug to debug websites, but SEOs typically don’t need to worry about that.<br />
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There’s no way I can show you all the features of the tool in this post, so watch this quick video if this sounds like something you could use:<br />
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<div class="separator" style="clear: both; text-align: center;">
<iframe allowfullscreen="" class="YOUTUBE-iframe-video" data-thumbnail-src="https://i.ytimg.com/vi/3KdNRZS-uSg/0.jpg" frameborder="0" height="266" src="https://www.youtube.com/embed/3KdNRZS-uSg?feature=player_embedded" width="320"></iframe></div>
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Chrome has a pretty great built-in code inspector already. However, if you like Firebug on Firefox, there’s also a lite version of it for Chrome. It can do almost everything the Firefox version can minus Javascript debugging and a few other features.<br />
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13. <u><b>User Agent Switcher</b></u>. Your website’s visitors use all sorts of browsers, devices, and software. In many cases, certain visitors have trouble seeing your website as intended.<br />
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If you’re a smart SEO, you’ll dig into your analytics every once in a while to see if a certain subset of users has abnormally poor user metrics (high bounce rate, low time on page, etc.).<br />
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Unless you own 20 different phones, laptops, and tablets, it isn’t easy to investigate the issue.<br />
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With this extension, you can set your browser to tell any website that it’s a specific browser, device, or operating system. You can even pretend to be a search engine spider.<br />
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<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgWp7zgXVhfw0WfWc1t77vD6fJeX8vlKkVLj6umRwxc7LVz1JUk82OxH-VbgpQQi8fY8N9Z78BkJhVbMR3JY8MO0FDlRxzWjwhVUxJ7-iUaRBCuIrsuZv8OUgPIjkYhgXmKJek0wqSCQ9Y/s1600/google-user-agent-switcher.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgWp7zgXVhfw0WfWc1t77vD6fJeX8vlKkVLj6umRwxc7LVz1JUk82OxH-VbgpQQi8fY8N9Z78BkJhVbMR3JY8MO0FDlRxzWjwhVUxJ7-iUaRBCuIrsuZv8OUgPIjkYhgXmKJek0wqSCQ9Y/s640/google-user-agent-switcher.png" width="640" /></a></div>
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So when you have a problem with low conversion or poor engagement, you can find the cause and then use User Agent Switcher to confirm that you’ve fixed the issue.<br />
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14. <u><b>Browsec</b></u>. Depending on the sites you work on, your site may display different content to users in different countries. Alternatively, you may want to access some content that you can’t from your country’s IP address.<br />
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Browsec is a simple free VPN that allows you to spoof your IP address and makes websites think you’re located somewhere else. The free version of Browsec has a limited set of options but good enough for most situations:<br />
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15. <u><b>Wappalyzer</b></u>. I love finding a new tool that helps improve conversion rate or engagement before it gets too popular. One of the best sources of new tools is other websites you frequently visit.<br />
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If you visit a website one day and see a new plugin, widget, or other feature that you love, chances are that it’s a WordPress plugin. Sometimes there will be a label on it, but not always.<br />
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You can use Wappalyzer to find a ton of information about a website, including:<br />
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widgets being used<br />
the operating system<br />
any special fonts<br />
web server information<br />
frameworks<br />
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<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh8i39WkmXeC7gD2paxJuIscdog8FPTREc_A89JfiNcG0IEKe6agog85jApUvIeFYW_qt7nR3DfuJKbvx0W2vInE5nlXGn4TlCoFgeEQBlldBTDTzMVv8Nv78ojFK9LwlJdfoo7Bej3WTw/s1600/wappalyzer-extension-overview.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="418" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh8i39WkmXeC7gD2paxJuIscdog8FPTREc_A89JfiNcG0IEKe6agog85jApUvIeFYW_qt7nR3DfuJKbvx0W2vInE5nlXGn4TlCoFgeEQBlldBTDTzMVv8Nv78ojFK9LwlJdfoo7Bej3WTw/s640/wappalyzer-extension-overview.png" width="640" /></a></div>
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Just click the extension icon, and you’ll get a list within seconds.<br />
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16. <u><b>Page load time</b></u>. Having a fast-loading website is essential not just for search engine rankings but also for marketing in general. If your visitors can’t load a page quickly, more often than not, they’ll leave.<br />
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This extension is very simple. It shows how long it took you to load a page in your browser toolbar.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhZqkJoE8FQaMMT3bnyQ2CaJ38xkXhTYXgQG7IPJurDFnjpP3v3xuhBr_fQXKBf1P25Q837_KbkTf-Uw_EfoYDOCw1sFEkoWD6KjU1WrQtR_SrTRA9m3nW_83uIyj9oH6OKq306a0c0vBs/s1600/page-load-time-extension-overview.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="250" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhZqkJoE8FQaMMT3bnyQ2CaJ38xkXhTYXgQG7IPJurDFnjpP3v3xuhBr_fQXKBf1P25Q837_KbkTf-Uw_EfoYDOCw1sFEkoWD6KjU1WrQtR_SrTRA9m3nW_83uIyj9oH6OKq306a0c0vBs/s400/page-load-time-extension-overview.png" width="400" /></a></div>
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You can expand the results to see a more detailed breakdown:<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgjFf0bnjyE_tIJH0P-zM9PpZ7sDkSmZ8zii6JF8bIjbbVums_h4WHF3GiKGfgSPxjMTVwmmpUWWCLYVlyVA_j1k8NmF0EJ2pxKdUcfWrVDAFsBtvcHXKEWVjSeWNN96mX7Hfy-c4lI8jU/s1600/page-load-time-extension-overview2.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="248" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgjFf0bnjyE_tIJH0P-zM9PpZ7sDkSmZ8zii6JF8bIjbbVums_h4WHF3GiKGfgSPxjMTVwmmpUWWCLYVlyVA_j1k8NmF0EJ2pxKdUcfWrVDAFsBtvcHXKEWVjSeWNN96mX7Hfy-c4lI8jU/s400/page-load-time-extension-overview2.png" width="400" /></a></div>
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You can see if any redirects are taking too long to load or if your server response time is too long, among other things. You can use this to see if you need a content delivery network (CDN) or a faster host.<br />
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17. <u><b>Redirect Path Checker</b></u>. Redirects are an important part of the Internet. As pages and sites get updated or transfer ownership, redirects can ensure that backlink authority is passed through and that visitors can still find you.<br />
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This extension will show you all the redirects from the URL you entered to your final URL:<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhRxnYWae9371Q6N2P_Mt9grVRyE_Hr5muHo24ZFqAVY388AHcPUabyjzfWZKv6al_aieiXqM-FLVcn4zLeibWcRsniriq4jdg3JmCLyB9qmlYnsYKP9uDTf-B91uQhTcGawbttLd5YD_c/s1600/redirect-path-checker-tool-overview.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhRxnYWae9371Q6N2P_Mt9grVRyE_Hr5muHo24ZFqAVY388AHcPUabyjzfWZKv6al_aieiXqM-FLVcn4zLeibWcRsniriq4jdg3JmCLyB9qmlYnsYKP9uDTf-B91uQhTcGawbttLd5YD_c/s640/redirect-path-checker-tool-overview.png" width="640" /></a></div>
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This simple extension can come in handy in a number of ways.<br />
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For example, if you’re analyzing your competition, it’s important that you know exactly what you’re up against. You can search for a page in Google and filter out all new results so that any links to that page from these results link to the original URL (if it’s different from the present one).<br />
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You can then use the plugin to follow the redirect chain and then find all the backlinks pointing to each URL along the way.<br />
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Additionally, you can use this to find any redirect problems you’re having with your own site.<br />
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18. <u><b>Ghostery</b></u>. This extension tracks all scripts on a page and shows them to you in an attractive little pop-out panel (when clicked).<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgPbTpEJRUyqDdkgcngOfvZrxxqXs2BUnqG7X_NRmXcbCLBU716k5bDVYZ7PRGBOcz_FSO7E5IDXguqnnB2pOo-7ZdWb4Cluu_O4ZMWuDtMWujsEAzTs-bq9cFYfnFRLTTm7n4SXLsfU-4/s1600/ghostery-extension-overview.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgPbTpEJRUyqDdkgcngOfvZrxxqXs2BUnqG7X_NRmXcbCLBU716k5bDVYZ7PRGBOcz_FSO7E5IDXguqnnB2pOo-7ZdWb4Cluu_O4ZMWuDtMWujsEAzTs-bq9cFYfnFRLTTm7n4SXLsfU-4/s400/ghostery-extension-overview.png" width="341" /></a></div>
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First, this tells you which widgets, plugins, and other scripts (like advertising networks) are being used on the page.<br />
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Additionally, you can block any of these scripts with the click of a button. If you’re running a lot of scripts on your website, this tool can let you test the effect they have on page speed as well as the appearance of your website to visitors.<br />
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<h3 style="text-align: left;">
Stay up-to-date with minimal effort</h3>
Many parts of your job as an SEO require you to stay up-to-date. Whether it’s information about SEO, your niche, or social media activities, there are extensions that can help.<br />
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I’ve collected them here for you.<br />
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19. <u><b>Mozcast</b></u>. Here’s another extension from Moz. It quickly shows you what the current Mozcast is in a little bubble on your browser’s toolbar. This can alert you to any big shifts in the SERPs so that you can look into any issues.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjPcUwp7yn7c_9EuN7iEjjsgoqwYE9KEpa7UVwBsEmRd_OHai9j7A1ieLTlUlTU59C5HkXwxB8NqDN1WVGzpDDOcjVODIm9zFZypFNFIQWuDxkEsE-gcB0PFTU8vCmLxy5wxozfY5_u2eY/s1600/mozcast-seo-tool-overview.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjPcUwp7yn7c_9EuN7iEjjsgoqwYE9KEpa7UVwBsEmRd_OHai9j7A1ieLTlUlTU59C5HkXwxB8NqDN1WVGzpDDOcjVODIm9zFZypFNFIQWuDxkEsE-gcB0PFTU8vCmLxy5wxozfY5_u2eY/s640/mozcast-seo-tool-overview.png" width="640" /></a></div>
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If you visit the Mozcast website regularly, you may prefer to use this extension instead to save time. When you click it, a pop-out will show you a graph of the temperatures for the last 30 days.<br />
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20. <u><b>Buffer</b></u>. Buffer is an amazing tool for scheduling social media sharing. You can set it to share a certain number of posts per day at specific times automatically.<br />
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This extension allows you to add posts to share to your personal queue. Instead of having to go back to the main Buffer site, you can just click this extension icon when you come across something worth sharing and add it to your queue:<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEigP9qegZtujZhI5ubKPPmhkEz0Tu9dQqsww-JVxq_h0Gt40DI8W2GSiCEsyHWBG1oAEm7KiX4u2YGTWQuPzwAPQVOpfdJcWdphw_yj4MyuMLT6aTirsrAoRt6TWAP6F7zhszv7eDH2xYY/s1600/buffer-smo-tool-overview.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="248" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEigP9qegZtujZhI5ubKPPmhkEz0Tu9dQqsww-JVxq_h0Gt40DI8W2GSiCEsyHWBG1oAEm7KiX4u2YGTWQuPzwAPQVOpfdJcWdphw_yj4MyuMLT6aTirsrAoRt6TWAP6F7zhszv7eDH2xYY/s400/buffer-smo-tool-overview.png" width="400" /></a></div>
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The share will automatically be populated with your current URL and its title, but you can change it if you need to.<br />
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Another great feature of this plugin is that it adds a little Share Image button to the bottom right of all pictures.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgkAtDi9HW7c0LtzO_X71bHCECgtWI59T1Fcl1LIvQAKvB0gy5bNvRL7vMVghN55tDZZcy5AKNbcS28NCM6FaNLCgoRvCHhrf6f5WDu5useh5UOTl66JorZpzk56ned9HJDG8uqcx4iaDk/s1600/22-gmail-plugins.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="434" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgkAtDi9HW7c0LtzO_X71bHCECgtWI59T1Fcl1LIvQAKvB0gy5bNvRL7vMVghN55tDZZcy5AKNbcS28NCM6FaNLCgoRvCHhrf6f5WDu5useh5UOTl66JorZpzk56ned9HJDG8uqcx4iaDk/s640/22-gmail-plugins.png" width="640" /></a></div>
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Including images in social media shares typically increases your engagement rate. When you click this button, it brings up the same pop-up as before, but it also includes the image you picked.<br />
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21. <u><b>Pocket</b></u>. In a field such as SEO, you always have to stay up-to-date if you want to be seen as competent. That means you have to read a ton of content on a regular basis.<br />
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<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEioWQodAwvCvpZySfNRP3NgW1DV_iERoTKtt4-iR7DImX2hUSdgcZTjgjiyDZKhyCj8t3rsCofqAqt3XHObqSgmDeAgKB5gfb5FcY2GUVPbZH4ecLpP5_CUqw_ctN1V1xaZ7QLPLYXK6wo/s1600/pocket-seo-tool-overview.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEioWQodAwvCvpZySfNRP3NgW1DV_iERoTKtt4-iR7DImX2hUSdgcZTjgjiyDZKhyCj8t3rsCofqAqt3XHObqSgmDeAgKB5gfb5FcY2GUVPbZH4ecLpP5_CUqw_ctN1V1xaZ7QLPLYXK6wo/s640/pocket-seo-tool-overview.jpg" width="640" /></a></div>
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<b>Pocket</b> allows you to save articles, images, and videos for later. By using this extension, you can quickly “put content into your pocket.”<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiQmHIAk1EWou8Q4fB-UhXgbZLAE5_qYDtfmrABoS1Uupv4-bKNp8yWPni9aqCZPOUBCWWCzWq_03kcQUXakRr3nTRWYaJJ6cuogCo72U7Q9vl98ncCJ8WAYoup5OoW3YnltvDRiGH5Q_c/s1600/pocket-seo-tool-overview2.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiQmHIAk1EWou8Q4fB-UhXgbZLAE5_qYDtfmrABoS1Uupv4-bKNp8yWPni9aqCZPOUBCWWCzWq_03kcQUXakRr3nTRWYaJJ6cuogCo72U7Q9vl98ncCJ8WAYoup5OoW3YnltvDRiGH5Q_c/s640/pocket-seo-tool-overview2.png" width="640" /></a></div>
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Note that you can install Pocket on just about any operating system or device. That means you can save content from your computer and read it later on your mobile device when you have free time.<br />
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<h3 style="text-align: left;">
Be a more efficient and effective SEO</h3>
Who doesn’t want to free up some time?<br />
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These extensions will help you complete common SEO tasks faster and better.<br />
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22. <u><b>Evernote Web Clipper</b></u>. Evernote is primarily a note-taking software, but it has since become well known for its image editing software Skitch. Skitch lets you quickly annotate images, and it’s a tool I often use to annotate images for blog posts.<br />
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<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgTxyUOugZttoUMPwVBEFf5r47Gtg1AfVWmC961SYErBgL-MgaxinqfR2EJYK24MuI2GxtAPjdScIbteKDIcZznZg_MKfaj0dxBIMNLh47QoPqghItPt4Mnsiy-uGeKvXuvTSawM8Fbymk/s1600/evernote-web-clipper-screenshot.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="452" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgTxyUOugZttoUMPwVBEFf5r47Gtg1AfVWmC961SYErBgL-MgaxinqfR2EJYK24MuI2GxtAPjdScIbteKDIcZznZg_MKfaj0dxBIMNLh47QoPqghItPt4Mnsiy-uGeKvXuvTSawM8Fbymk/s640/evernote-web-clipper-screenshot.png" width="640" /></a></div>
This web clipper extension is essentially Skitch for your browser. You can select a full screenshot, an email, or a full page of content or select a specific part of a webpage.<br />
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It will open your selection in a new tab and let you edit it before saving it to your Evernote account:<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjMTruiI7HWagXXijvyt7w9FSuBbE1PpV9gdUEkEx67puzjuO1SjR7DIiJ5rxVefDF1E52jQbKMVK2Sg_JXkjBkT3N-vkg-QsSgsYftDYrIkI0-o8ANilwHeBGkhhJ9-_2csk21hCBtDT0/s1600/evernote-web-clipper-screenshot2.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="384" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjMTruiI7HWagXXijvyt7w9FSuBbE1PpV9gdUEkEx67puzjuO1SjR7DIiJ5rxVefDF1E52jQbKMVK2Sg_JXkjBkT3N-vkg-QsSgsYftDYrIkI0-o8ANilwHeBGkhhJ9-_2csk21hCBtDT0/s640/evernote-web-clipper-screenshot2.png" width="640" /></a></div>
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While there are only a few options for editing and annotating, it’s all you need 95% of the time.<br />
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23. <u><b>TechSmith Snagit</b></u>. If you’re not a fan of Evernote for some reason, no worries—I have you covered.<br />
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Snagit is a very similar tool, and in some ways, it’s even a bit better (and a bit worse in others).<br />
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I use it sometimes to create images for blog posts, so I don’t think you can go wrong with either option. Snagit is often a bit quicker just because you can download an image directly after editing it instead of going to your notebook and downloading it.<br />
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Once you make your selection, it will appear in a new tab so that you can edit it:<br />
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It has a few different options when it comes to shape and color, but it doesn’t have the advanced tools such as the marker, blurring, or highlighting.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjmgrvcI1K1VdU9LfmOvAvAkfVAzZGzlLYOSK-7WE1EpuJnJVhW4R4Qe8QyVFAYlNaBShC-8pcJk55HLKAYkIQ6TUSBpPdogUE7CA1pQnv6FaJsC8cX1JYFTLMGdDzzVpOmNOfz4A6HZ34/s1600/evernote-web-clipper-screenshot3.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="404" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjmgrvcI1K1VdU9LfmOvAvAkfVAzZGzlLYOSK-7WE1EpuJnJVhW4R4Qe8QyVFAYlNaBShC-8pcJk55HLKAYkIQ6TUSBpPdogUE7CA1pQnv6FaJsC8cX1JYFTLMGdDzzVpOmNOfz4A6HZ34/s640/evernote-web-clipper-screenshot3.png" width="640" /></a></div>
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24. <u><b>Bit.ly</b></u>. A big part of your job as an SEO revolves around links. Bit.ly is arguably the most popular link shortener service. It lets you shorten URLs quickly, and it even lets you track stats such as the number of clicks a link got.<br />
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Another cool feature is that if you enter a URL to shorten it, if someone has already done it with Bit.ly, you can see how many people clicked it in the past.<br />
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When you click this extension icon, it will automatically give you a shortened URL to use. You can also share it directly from the pop-up with your social profiles:<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiXCG__X0ZQQU-_iDhqpgQmi9AXMkUkbakumRFF0mrwQvT0sKqmOg2v1LJmXG3NR7bcouThBu1pA7CRKAFIlBbFNJpVsF4tTVC3ltHdGEgHNYprbPyDxOgEQ42IbDNZqWWNHjYIQDtAt4k/s1600/bitly-url-shortener-overview.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="376" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiXCG__X0ZQQU-_iDhqpgQmi9AXMkUkbakumRFF0mrwQvT0sKqmOg2v1LJmXG3NR7bcouThBu1pA7CRKAFIlBbFNJpVsF4tTVC3ltHdGEgHNYprbPyDxOgEQ42IbDNZqWWNHjYIQDtAt4k/s640/bitly-url-shortener-overview.png" width="640" /></a></div>
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25. <u><b>LastPass</b></u>. How many accounts do you have on different websites? For most SEOs, it’s a ridiculous number.<br />
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Instead of having messy and unsecured spreadsheets or text files of user names and passwords, you can use LastPass.<br />
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It lets you save user names, passwords, and notes for any site you visit, and it will automatically fill them in (securely) when you come back in the future.<br />
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Instead of trying to remember 1,394,293 (or however many) passwords, you only need to remember one password for your LastPass account. You can access your data from any computer/device.<br />
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Here’s a brief overview of the free tool:<br />
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<iframe allowfullscreen="" class="YOUTUBE-iframe-video" data-thumbnail-src="https://i.ytimg.com/vi/RM0fzHxMASQ/0.jpg" frameborder="0" height="266" src="https://www.youtube.com/embed/RM0fzHxMASQ?feature=player_embedded" width="320"></iframe></div>
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I only talked about convenience, but this is good for security too. You won’t need to reuse passwords since you can create a strong unique password for every account you own.<br />
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26. <u><b>Momentum</b></u>. If you find yourself getting off track during the day, Momentum could be a useful extension for you. It works by creating a custom “new tab” screen that you see every time you open a new tab.<br />
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First and foremost, Momentum shows you your main goal for the day. It also lets you create a handy to-do list.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhZ4i88y9q3dOWH63nVO1ISZrfvXpPkGfJzdxdmQsBmmtCtCwjo23FTofixZ2GMOQbKWU9XakBe_PZpbXJwIBMiKO1WuDCQmYiSsc3oFFWmxxi2oFOeopCaOxRsUKQlwFzlxIeduXv-Ow4/s1600/momentum-app-overview.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhZ4i88y9q3dOWH63nVO1ISZrfvXpPkGfJzdxdmQsBmmtCtCwjo23FTofixZ2GMOQbKWU9XakBe_PZpbXJwIBMiKO1WuDCQmYiSsc3oFFWmxxi2oFOeopCaOxRsUKQlwFzlxIeduXv-Ow4/s640/momentum-app-overview.png" width="640" /></a></div>
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In addition, the backgrounds are gorgeous, and you can see your local weather as well.<br />
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It’s a nifty little tool to brighten up your day and keep you focused.<br />
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27. <u><b>ShareMetric</b></u>. If you don’t want to use a full SEO bar like I showed you earlier but you still need to know how a specific page has performed on social media, you can use this extension.<br />
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When you click the icon, this tool will show you any page’s stats for all major social networks:<br />
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- Facebook<br />
- Twitter<br />
- LinkedIn<br />
- Google+<br />
- Reddit<br />
- StumbleUpon<br />
- Pinterest<br />
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<br />
In addition, it shows you some basic SEO stats. It includes both Open Site Explorer and Ahrefs stats for URL and domain rank as well as linking root domains to the page.<br />
<br />
28. <u><b>iMacros</b></u>. Automation is a powerful thing. It’s how blackhat and greyhat SEOs dominated search engine results for years. Now that Google has caught up, automated link building has died out for the most part. However, that doesn’t mean that automation can’t help you in other aspects of SEO.<br />
<br />
If you’re doing anything on a daily or weekly basis and it’s the exact same procedure every time, it can be automated.<br />
<br />
The power of automation is that even if it’s a small task, saving a few minutes on a regular basis will save you hours of time by the end of the year.<br />
<br />
iMacros features full-fledged paid versions, but its extensions are free and good enough for most basic SEO tasks.<br />
<br />
Here’s an overview of how the iMacros extension works:<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<iframe allowfullscreen="" class="YOUTUBE-iframe-video" data-thumbnail-src="https://i.ytimg.com/vi/U3PFjmjYXw0/0.jpg" frameborder="0" height="266" src="https://www.youtube.com/embed/U3PFjmjYXw0?feature=player_embedded" width="320"></iframe></div>
<br />
Yes, this is a fairly technical thing to learn, but it’s worth it in the long run. Plus, most SEOs that I’ve talked to find it kind of fun.<br />
<br />
If you want to start learning about automating tasks with iMacros, start with this tutorial.<br />
<br />
<h3 style="text-align: left;">
Conclusion</h3>
<div style="text-align: left;">
I’ve shown you useful browser extensions that can make any SEO work essay.<br />
<br />
I doubt you need them all, but I hope you found at least a few extensions that will help you in the future.<br />
<br />
While many of them have a learning curve, I recommend trying them out for a week at a time to find out which ones are really useful to you.<br />
<br />
I know that I’ve probably missed some great extensions—don’t yell at me! Instead, leave me a comment below and let me know which extension(s) is your favorite.</div>
<div style="text-align: left;">
<br /></div>
<div style="text-align: left;">
Article Resource: <i>http://www.quicksprout.com/2015/07/27/28-browser-extensions-that-make-an-seos-life-easier/</i> </div>
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<br /></div>
Mukesh Prajapatihttp://www.blogger.com/profile/11014240131266805525noreply@blogger.com0Jaipur, Rajasthan, India26.9124336 75.78727090000006726.4592396 75.141823900000063 27.3656276 76.432717900000071tag:blogger.com,1999:blog-4227260921365671342.post-7411537809515888582015-01-12T12:20:00.000-08:002015-01-12T12:20:16.210-08:00How to Create The Perfect Social Media Post<div dir="ltr" style="text-align: left;" trbidi="on">
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How to Create The Perfect Social Media Post</h2>
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Mukesh Prajapatihttp://www.blogger.com/profile/11014240131266805525noreply@blogger.com0tag:blogger.com,1999:blog-4227260921365671342.post-88529967079306617802014-11-13T13:01:00.003-08:002014-11-13T13:04:46.439-08:00Whats Your SEO Score<div dir="ltr" style="text-align: left;" trbidi="on">
<script src="https://mysiteauditor.com/themes/seogroup/js/embed_seogroup.js" type="text/javascript"></script>
<br />
<h2 style="text-align: left;">
What's Your SEO Score?
</h2>
<div id="seogroup-embed-subtitle">
See how optimized a specific web page, landing page, or blog post is for a exact keyword or phrase.</div>
<div apikey="4d7be4003cdb214adc3017f20c64571eeea2e2e1" data-hex="#fcfbf9" data-language="english" data-type="banner" id="seogroup-embed">
</div>
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Mukesh Prajapatihttp://www.blogger.com/profile/11014240131266805525noreply@blogger.com0tag:blogger.com,1999:blog-4227260921365671342.post-87462682436788893392014-11-08T14:20:00.003-08:002014-11-08T14:20:37.464-08:00What SEO Used to Be VS What SEO Is Now<div dir="ltr" style="text-align: left;" trbidi="on">
<h2 style="text-align: left;">
What SEO Used to Be Versus What SEO Is Now</h2>
<br />
With Panda, Penguin and all the other Google updates, SEO has changed over the years. What used to work doesn’t anymore.<br />
<br />
So, how do you know what you should be avoiding and what you should be doing now? Well, I’ve created an infographic that breaks down the old and the new in SEO and explains how you need to adjust your SEO strategy today.<br />
<br />
<b>Click on the image below to see a larger view:</b><br />
<br />
<img alt="What SEO Used to Be Versus What SEO Is Now" src="http://quicksprout.wpengine.netdna-cdn.com/wp-content/uploads/2014/11/SEOThenVsNow.jpg" width="100%" />
<br />
<br />
<b>Conclusion</b>
<br />
<br />
The biggest thing that has changed over the years is content marketing. If you look at the graph above, you’ll notice that 88% of the companies that use SEO integrate content marketing into their strategy.
<br />
<br />
If you take away only one key point from this infographic let it be that you need to focus on content marketing. And not because I said so… but because it works.
</div>
Mukesh Prajapatihttp://www.blogger.com/profile/11014240131266805525noreply@blogger.com0tag:blogger.com,1999:blog-4227260921365671342.post-76267913628671716102014-07-23T13:58:00.000-07:002014-07-23T13:58:08.707-07:00The New SEO 2014<div dir="ltr" style="text-align: left;" trbidi="on">
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Mukesh Prajapatihttp://www.blogger.com/profile/11014240131266805525noreply@blogger.com0tag:blogger.com,1999:blog-4227260921365671342.post-38781988968444943202013-12-24T10:46:00.000-08:002013-12-24T10:46:17.208-08:00Best ways to improve your seo<div dir="ltr" style="text-align: left;" trbidi="on">
<h1>
<span style="color: #444444;">Best ways to improve your SEO</span></h1>
<br />
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<table border="0" cellpadding="2" cellspacing="2" style="width: 100%px;">
<tbody>
<tr bgcolor="#66CCCC">
<td bgcolor="#D8F1F1" height="35"><div align="center" class="style1">
<span style="color: #444444;"><b>Too hot (spammy)</b></span></div>
</td>
<td bgcolor="#D8F1F1" height="35"><div align="center" class="style1">
<span style="color: #444444;"><b>Too cold (apathy)</b></span></div>
</td>
<td bgcolor="#D8F1F1" height="35"><div align="center" class="style1">
<span style="color: #444444;"><b>Just right (profitable)</b></span></div>
</td>
</tr>
<tr>
<td><div align="center">
</div>
</td>
<td><div align="center">
</div>
</td>
<td><div align="center">
</div>
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<tr>
<td><div align="center">
<span class="style2"></span></div>
</td>
<td><h2 align="center" class="style2">
<span style="color: #444444;">Keyword Competition</span></h2>
</td>
<td><div align="center">
<span class="style2"></span></div>
</td>
</tr>
<tr>
<td valign="top"><div align="center" class="style2">
Go for the most competitive words right from the start, before you have enough budget to compete for them.</div>
</td>
<td valign="top"><div align="center" class="style2">
Take whatever Google gives you but never actively try to compete for the best keywords.</div>
</td>
<td valign="top"><div align="center" class="style2">
Target mid-tail and longtail keywords on new sites & invest the profits from your initial success to compete for broader & more competitive keywords.</div>
</td>
</tr>
<tr>
<td><div align="center">
<span class="style2"></span></div>
</td>
<td><div align="center">
<span class="style2"></span></div>
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<td><div align="center">
<span class="style2"></span></div>
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<td><div align="center">
<span class="style2"></span></div>
</td>
<td><h2 align="center" class="style2">
<span style="color: #444444;">On-page SEO</span></h2>
</td>
<td><div align="center">
<span class="style2"></span></div>
</td>
</tr>
<tr>
<td valign="top"><div align="center" class="style2">
Repeat the same keyword everywhere & risk getting filtered.</div>
</td>
<td valign="top"><div align="center" class="style2">
Don't worry about it & just let Google do as it wishes, missing a lot of great traffic.</div>
</td>
<td valign="top"><div align="center" class="style2">
Rather than repeating a keyword use a mixture of synonyms, related words, and words forms.</div>
</td>
</tr>
<tr>
<td><div align="center">
<span class="style2"></span></div>
</td>
<td><div align="center">
<span class="style2"></span></div>
</td>
<td><div align="center">
<span class="style2"></span></div>
</td>
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<tr>
<td><div align="center">
<span class="style2"></span></div>
</td>
<td><h2 align="center" class="style2">
<span style="color: #444444;">Content Quality</span></h2>
</td>
<td><div align="center">
<span class="style2"></span></div>
</td>
</tr>
<tr>
<td valign="top"><div align="center" class="style2">
eHow styled "how to pour a glass of water" content.</div>
</td>
<td valign="top"><div align="center" class="style2">
Only produce the highest quality content, without regard to cost or budget & leave no money for marketing.</div>
</td>
<td valign="top"><div align="center" class="style2">
Have a mixture of decent content aligned against keywords & some exceptionally strong featured content that is aggressively marketed. If a page performs exceptionally well, reinvest to improve its depth & quality.</div>
</td>
</tr>
<tr>
<td><div align="center">
<span class="style2"></span></div>
</td>
<td><div align="center">
<span class="style2"></span></div>
</td>
<td><div align="center">
<span class="style2"></span></div>
</td>
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<tr>
<td><div align="center">
<span class="style2"></span></div>
</td>
<td><h2 align="center" class="style2">
<span style="color: #444444;">Site Size</span></h2>
</td>
<td><div align="center">
<span class="style2"></span></div>
</td>
</tr>
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<td valign="top"><div align="center" class="style2">
Thousands of 150-word pages just asking to get torched by Panda.</div>
</td>
<td valign="top"><div align="center" class="style2">
No consideration at all.</div>
</td>
<td valign="top"><div align="center" class="style2">
Tight website which grows strategically using data from analytics & competitive research.</div>
</td>
</tr>
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<td><div align="center">
<span class="style2"></span></div>
</td>
<td><div align="center">
<span class="style2"></span></div>
</td>
<td><div align="center">
<span class="style2"></span></div>
</td>
</tr>
<tr>
<td><div align="center">
<span class="style2"></span></div>
</td>
<td><h2 align="center" class="style2">
<span style="color: #444444;">Monetization</span></h2>
</td>
<td><div align="center">
<span class="style2"></span></div>
</td>
</tr>
<tr>
<td valign="top"><div align="center" class="style2">
More ads than content & content so horrible that the ads provide a better user experience.</div>
</td>
<td valign="top"><div align="center" class="style2">
No consideration of business model, earning whatever AdSense or similar platforms earn.</div>
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<td valign="top"><div align="center" class="style2">
Light monetization on a new site & more aggressive as the site ages and builds momentum. Lightly monetized "Featured Content" with other pages monetized more aggressively. Frequent use of analytics data to refine & improve monetization strategy.</div>
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<span style="color: #444444;">Anchor Text</span></h2>
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Use the same keyword all the time, asking to get filtered.</div>
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Take the links as they come but don't worry about link anchor text.</div>
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A strategic approach which combines related relevant keywords & decent amount of diversity.</div>
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All links point to the homepage (Scorching!).</div>
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Take the links as they come but don't worry about where they point.</div>
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Build a broad base of diverse links. Point links at the most relevant pages. Use analytics & market research data to determine which pages deserve more.</div>
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<span style="color: #444444;">Link Quality</span></h2>
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Nothing but the lowest quality "Free" links & services that can be bought quickly at volume, screaming, "I buy links!"</div>
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Take whatever links come, but don't actively build any.</div>
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Use a mixture of link types with some being strong & expensive to give the site added stability & some cheaper links to help build out your link diversity & link anchor text.</div>
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<span style="color: #444444;">Link Velocity</span></h2>
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Link building in huge spikes without any baseline link building between spikes.</div>
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What is link velocity?</div>
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A combination of consistent effort that gradually builds links with occasional spikes from strong viral compaigns.</div>
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<span style="color: #444444;">Brand</span></h2>
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No concern for brand. Our Brand, Our Brand, Our Brand.</div>
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Highly brand focused to the point of being so worried about offending anyone & afraid of risk (run everything through legal) that content is watered down & uninspired.</div>
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Enough emphasis on branding that some people care about you & you develop both navigational search signals & non-search traffic channels, combined with a willingness to be original and take calculated risks.</div>
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Mukesh Prajapatihttp://www.blogger.com/profile/11014240131266805525noreply@blogger.com0Jaipur, Rajasthan, India26.9124165 75.78728790000002426.4592225 75.14184090000002 27.3656105 76.432734900000028tag:blogger.com,1999:blog-4227260921365671342.post-796604392265623152013-10-08T03:48:00.000-07:002013-10-08T04:03:40.177-07:00Google Hummingbird Update<div dir="ltr" style="text-align: left;" trbidi="on">
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Google Hummingbird Algorithm Update</h1>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEie2eRZCQbrPsLdNsvqgQfkRiCl3qzNo-MjT-2XMmWeVaw-otRhJZ-1OAn9NXQ5dg4odTHiWxEpKR5I92h7HBJnAj3xfFpczA_saRFEzAfBsjuNfR69aXvrGrifOA5LMCMCX0cqlylGqIs/s1600/Google-hummingbird-update.gif" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Google Hummingbird Algorithm Update" border="0" height="219" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEie2eRZCQbrPsLdNsvqgQfkRiCl3qzNo-MjT-2XMmWeVaw-otRhJZ-1OAn9NXQ5dg4odTHiWxEpKR5I92h7HBJnAj3xfFpczA_saRFEzAfBsjuNfR69aXvrGrifOA5LMCMCX0cqlylGqIs/s320/Google-hummingbird-update.gif" title="" width="320" /></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiZXoqdii8SFGfx9Txg6TMnNsaz0uu37EPlRzMGMjWc4XkvV4hqNtrQdj30_pH6tZKK0Ms-k1vLULj6JNgTjmn-gj3Ha8te1TzkzIg4zd1XWayh5nmdVEB963V3QUdo4Bv66M7tMWf3tcA/s1600/new-google-logo.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Google Logo" border="0" height="124" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiZXoqdii8SFGfx9Txg6TMnNsaz0uu37EPlRzMGMjWc4XkvV4hqNtrQdj30_pH6tZKK0Ms-k1vLULj6JNgTjmn-gj3Ha8te1TzkzIg4zd1XWayh5nmdVEB963V3QUdo4Bv66M7tMWf3tcA/s320/new-google-logo.jpg" title="" width="320" /></a></div>
Google has a new search algorithm, the system it uses to sort through all the information it has when you search and come back with answers. It’s called “Hummingbird” and below, what we know about it so far.</div>
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What’s a "search algorithm?"</h3>
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That’s a technical term for what you can think of as a recipe that Google uses to sort through the billions of web pages and other information it has, in order to return what it believes are the best answers.</div>
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What’s "Hummingbird?"</h3>
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It’s the name of the new search algorithm that Google is using, one that Google says should return better results.</div>
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So that “PageRank” algorithm is dead?</h3>
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No. <u>PageRank</u> is one of over 200 major “ingredients” that go into the Hummingbird recipe. Hummingbird looks at PageRank — how important links to a page are deemed to be — along with other factors like whether Google believes a page is of good quality, the words used on it and many other things (see our <u>Periodic Table Of SEO Success Factors</u> for a better sense of some of these).</div>
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Why is it called Hummingbird?</h3>
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Google told us the name come from being “precise and fast.”</div>
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When did Hummingbird start? Today?</h3>
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Google started using Hummingbird about a month ago, it said. Google only announced the change today.</div>
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What does it mean that Hummingbird is now being used?</h3>
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Think of a car built in the 1950s. It might have a great engine, but it might also be an engine that lacks things like fuel injection or be unable to use unleaded fuel. When Google switched to Hummingbird, it’s as if it dropped the old engine out of a car and put in a new one. It also did this so quickly that no one really noticed the switch.</div>
<h3>
When’s the last time Google replaced its algorithm this way?</h3>
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Google struggled to recall when any type of major change like this last happened. In 2010, the “<u>Caffeine Update</u>” was a huge change. But that was also a change mostly meant to help Google better gather information (indexing) rather than sorting through the information. Google search chief Amit Singhal told me that perhaps 2001, when he first joined the company, was the last time the algorithm was so dramatically rewritten.</div>
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What about all these Penguin, Panda and other “updates” — haven’t those been changes to the algorithm?</h3>
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<u>Panda</u>, <u>Penguin</u> and other updates were changes to parts of the old algorithm, but not an entire replacement of the whole. Think of it again like an engine. Those things were as if the engine received a new oil filter or had an improved pump put in. Hummingbird is a brand new engine, though it continues to use some of the same parts of the old, like Penguin and Panda</div>
<h3>
The new engine is using old parts?</h3>
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Yes. And no. Some of the parts are perfectly good, so there was no reason to toss them out. Other parts are constantly being replaced. In general, Hummingbird — Google says — is a new engine built on both existing and new parts, organized in a way to especially serve the search demands of today, rather than one created for the needs of ten years ago, with the technologies back then.</div>
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What type of “new” search activity does Hummingbird help?</h3>
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“<u>Conversational search</u>” is one of the biggest examples Google gave. People, when speaking searches, may find it more useful to have a conversation.<br />
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“What’s the closest place to buy the iPhone 5s to my home?” A traditional search engine might focus on finding matches for words — finding a page that says “buy” and “iPhone 5s,” for example.<br />
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Hummingbird should better focus on the meaning behind the words. It may better understand the actual location of your home, if you’ve shared that with Google. It might understand that “place” means you want a brick-and-mortar store. It might get that “iPhone 5s” is a particular type of electronic device carried by certain stores. Knowing all these meanings may help Google go beyond just finding pages with matching words.<br />
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In particular, Google said that Hummingbird is paying more attention to each word in a query, ensuring that the whole query — the whole sentence or conversation or meaning — is taken into account, rather than particular words. The goal is that pages matching the meaning do better, rather than pages matching just a few words.</div>
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I thought Google did this conversational search stuff already!</h3>
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It does (see <u>Google’s Impressive “Conversational Search” Goes Live On Chrome</u>), but it had only been doing it really within its Knowledge Graph answers. Hummingbird is designed to apply the meaning technology to billions of pages from across the web, in addition to Knowledge Graph facts, which may bring back better results.</div>
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Does it really work? Any before-and-afters?</h3>
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We don’t know. There’s no way to do a “before-and-after” ourselves, now. Pretty much, we only have Google’s word that Hummingbird is improving things. However, Google did offer some before-and-after examples of its own, that it says shows Hummingbird improvements.<br />
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A search for “acid reflux prescription” used to list a lot of drugs (such as this, Google said), which might not be necessarily be the best way to treat the disease. Now, Google says results have information about treatment in general, including whether you even need drugs, such as this as one of the listings.<br />
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A search for “pay your bills through citizens bank and trust bank” used to bring up the home page for Citizens Bank but now should return the specific page about paying bills<br />
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A search for “pizza hut calories per slice” used to list an answer like this, Google said, but not one from Pizza Hut. Now, it lists this answer directly from Pizza Hut itself, Google says.</div>
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Could it be making Google worse?</h3>
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Almost certainly not. While we can’t say that Google’s gotten better, we do know that Hummingbird — if it has indeed been used for the past month — hasn’t sparked any wave of consumers complaining that Google’s results suddenly got bad. People complain when things get worse; they generally don’t notice when things improve.</div>
<h3>
Does this mean SEO is dead?</h3>
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No, <u>SEO is not yet again dead</u>. In fact, Google’s saying there’s nothing new or different SEOs or publishers need to worry about. Guidance remains the same, it says: have original, high-quality content. Signals that have been important in the past remain important; Hummingbird just allows Google to process them in new and hopefully better ways.</div>
<h3>
Does this mean I’m going to lose traffic from Google?</h3>
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If you haven’t in the past month, well, you came through Hummingbird unscathed. After all, it went live about a month ago. If you were going to have problems with it, you would have known by now.<br />
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By and large, there’s been no major outcry among publishers that they’ve lost rankings. This seems to support Google saying this is very much a query-by-query effect, one that may improve particular searches — particularly complex ones — rather than something that hits “head” terms that can, in turn, cause major traffic shifts.</div>
<h3 style="text-align: left;">
But I did lose traffic!</h3>
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Perhaps it was due to Hummingbird, but Google stressed that it could also be due to some of the other parts of its algorithm, which are always being changed, tweaked or improved. There’s no way to know.</div>
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How do you know all this stuff?</h3>
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Google shared some of it at its <u>press event today</u>, and then I talked with two of Google’s top search execs, Amit Singhal and Ben Gomes, after the event for more details. I also hope to do a more formal look at the changes from those conversations in the near future. But for now, hopefully you’ve found this quick FAQ based on those conversations to be helpful.<br />
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By the way, another term for the “meaning” connections that Hummingbird does is “entity search,” and we have an entire panel on that at our <u>SMX East search marketing show</u> in New York City, next week. <u>The Coming “Entity Search” Revolution</u> session is part of an entire “Semantic Search” track that also gets into ways search engines are discovering meanings behind words. Learn more about the track and the entire show on the <u>agenda page</u>.</div>
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<span style="color: #999999;">Article Resource: http://searchengineland.com/google-hummingbird-172816</span></div>
Mukesh Prajapatihttp://www.blogger.com/profile/11014240131266805525noreply@blogger.com0Jaipur, Rajasthan, India26.9124165 75.78728790000002426.4592225 75.14184090000002 27.3656105 76.432734900000028tag:blogger.com,1999:blog-4227260921365671342.post-32880043714401115092013-06-19T01:09:00.000-07:002013-06-19T01:09:06.739-07:00Google Tag Manager method using in Webmaster Tools<div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="font-family: "Trebuchet MS",sans-serif;">Google Webmaster Tools Adds Google Tag Manager Verification Support</span></h2>
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<span style="font-family: "Trebuchet MS",sans-serif;">Verify your site in Webmaster Tools using Google Tag Manager</span></h3>
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<span style="font-family: "Trebuchet MS",sans-serif;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgLZss5kFkW-7dRvJ9nRhgQQauTERq0QBPDTVwmt9iwTw3Jb-tGHxM2ZzvlArjDP0-u1LX2nU-9q3rbDelGurbD4zfDN35xAYnVdIoHLRYOJ9MQSpinpgwaADX_dG6BNx6LCx-wFG7_hmk/s1600/Google-Tag-Manager-Logo.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="197" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgLZss5kFkW-7dRvJ9nRhgQQauTERq0QBPDTVwmt9iwTw3Jb-tGHxM2ZzvlArjDP0-u1LX2nU-9q3rbDelGurbD4zfDN35xAYnVdIoHLRYOJ9MQSpinpgwaADX_dG6BNx6LCx-wFG7_hmk/s200/Google-Tag-Manager-Logo.jpg" width="200" /></a></span></div>
<span style="font-family: "Trebuchet MS",sans-serif;">If you use Google Tag Manager to add and update your site tags, now you can quickly and easily verify ownership of your site in Webmaster Tools using the container snippet code.</span><br />
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<span style="font-family: "Trebuchet MS",sans-serif;">Here’s how it’s done:</span></h4>
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<span style="font-family: "Trebuchet MS",sans-serif;">1. On the Webmaster Tools home page, click Manage site for the site you’d like to verify, then select Verify this site. If you haven’t added the site yet, you can click the Add a site button in the top right corner.</span><br />
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<span style="font-family: "Trebuchet MS",sans-serif;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEibuzfX78yggvdXXBQvZdj0iRgEvhQAFxHMjQMidDWLXvaUSSpuK0HAHA4fyJLXsCFje90fPGXhHQs_m35kiVV7wnicEfnqvYfoqdu0fjdqFjj3T6843qy42qWFKPNLm_bd-DY5fBRwtzM/s1600/Verify-your-site-in-Webmaster-Tools.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="225" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEibuzfX78yggvdXXBQvZdj0iRgEvhQAFxHMjQMidDWLXvaUSSpuK0HAHA4fyJLXsCFje90fPGXhHQs_m35kiVV7wnicEfnqvYfoqdu0fjdqFjj3T6843qy42qWFKPNLm_bd-DY5fBRwtzM/s640/Verify-your-site-in-Webmaster-Tools.jpg" width="640" /></a></span></div>
<span style="font-family: "Trebuchet MS",sans-serif;"><br />To do this, you must have "View, Edit, and Manage" account level permissions in Google Tag Manager.</span><br />
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<span style="font-family: "Trebuchet MS",sans-serif;">2. On the Verification page, select Google Tag Manager as the verification method and follow the steps on your screen.</span><br />
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<span style="font-family: "Trebuchet MS",sans-serif;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjuS5Tk8BKsMHbJ5MhnWVm7nOp7U6DL18OWJj2KHHIR873xYyrxWjd64_OPy1LVw4DakbPnb3yqwKrBOPf_RMjxS7P__Qtv8FQYXj30iCfiIDYJ8wjVGrPhAOVOIXNUABQl0z7QgbxvkIo/s1600/Google-Tag-Manager.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="322" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjuS5Tk8BKsMHbJ5MhnWVm7nOp7U6DL18OWJj2KHHIR873xYyrxWjd64_OPy1LVw4DakbPnb3yqwKrBOPf_RMjxS7P__Qtv8FQYXj30iCfiIDYJ8wjVGrPhAOVOIXNUABQl0z7QgbxvkIo/s640/Google-Tag-Manager.jpg" width="640" /></a></span></div>
<span style="font-family: "Trebuchet MS",sans-serif;">3. Click Verify.</span><br />
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<span style="font-family: "Trebuchet MS",sans-serif;">And you’re done!</span></div>
Mukesh Prajapatihttp://www.blogger.com/profile/11014240131266805525noreply@blogger.com0Jaipur, Rajasthan, India26.9124165 75.78728790000002426.4592225 75.14184090000002 27.3656105 76.432734900000028tag:blogger.com,1999:blog-4227260921365671342.post-70204615209527936412012-11-07T14:03:00.004-08:002012-11-07T14:03:52.261-08:00Infographics for SEO<div dir="ltr" style="text-align: left;" trbidi="on">
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Infographics for SEO</h1>
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Infographics: The most powerful SEO Tool in the Social Media</h2>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhBaFZrVv-MVEJRFkRt9_veTP-CqRWoXe4rycwXSX1GjNWwStDdCSWOzsy8-WTWYsg3Mk2VlwuZuU_bEY5WS7oqR6viKxIAKBr7TTKaTvZ28ymzXgPVZDmiTdGZyoFRzzViZ8P3nzRm07Q/s1600/social-media-infographic.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Social Media Infographic" border="0" height="497" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhBaFZrVv-MVEJRFkRt9_veTP-CqRWoXe4rycwXSX1GjNWwStDdCSWOzsy8-WTWYsg3Mk2VlwuZuU_bEY5WS7oqR6viKxIAKBr7TTKaTvZ28ymzXgPVZDmiTdGZyoFRzzViZ8P3nzRm07Q/s640/social-media-infographic.jpg" width="640" /></a></div>
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An Infographic is the way of presenting some information by using visual tools; we may say also that it is a visual representation of the information’s. It is a Way by that we can learn about the any Topic without a ton of heavy reading. Here are many different ways of Infographic and data Illustration but mostly the Professional Goal for all kind of Infographic is to be shared everyone.<br />
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Million Articles and Blogs Post are written everyday by the people including the Infographic because only that may attract the Visitors and compelled them to stay for some minute while they known it.<br />
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That is the Biggest reason to Increase the Search Engine Optimization because according to the Search Engine’s Rules Google Don't stay and read the for Images therefore images don't have SEO value, While in the against Traffic and Visitors are Valuable for the SEO that lead from Infographic Mostly.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiJb-0kXDAwkHLJtvfbH7NW6E64BzI7RU4HGDjS47Rqn_w6qfZ4V03U8Kx-BXcLitH0804foq1izNxh68IW_MFjBlIto_rg0rsVU9cR5xFDeN5gPn-dH_M9Qh9MXNE-dM1cP6qVitEbM30/s1600/Seo-Steps-Infographic.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="SEO Steps Infographic" border="0" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiJb-0kXDAwkHLJtvfbH7NW6E64BzI7RU4HGDjS47Rqn_w6qfZ4V03U8Kx-BXcLitH0804foq1izNxh68IW_MFjBlIto_rg0rsVU9cR5xFDeN5gPn-dH_M9Qh9MXNE-dM1cP6qVitEbM30/s640/Seo-Steps-Infographic.jpg" width="533" /></a></div>
<br /></div>
Mukesh Prajapatihttp://www.blogger.com/profile/11014240131266805525noreply@blogger.com0tag:blogger.com,1999:blog-4227260921365671342.post-82839301300424377822012-10-26T00:28:00.001-07:002012-10-26T00:28:32.383-07:00Canonical Tag Implementation<div dir="ltr" style="text-align: left;" trbidi="on">
<h1>
Canonical Tag Implementation</h1>
<br />
<br />
<h2>
Canonical Tag</h2>
<br />
Code used by search engine crawlers/spiders to tell search engines what URL is the original version of your webpage.<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh79L36eztHI3CeQLbEZBJD9ql1V1JDZwQgXACTFlNM8C2MG5QElw8gOpfyN6TOsHxgFEgAOqNTZGyYSNJYpkUgXU8X6H7077G1GwJMq66X1ei8hOZ4jhkTRn4UpOOeeNA4RvuAKetGHFE/s1600/canonical-tag-implementation.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Canonical Tag Implementation" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh79L36eztHI3CeQLbEZBJD9ql1V1JDZwQgXACTFlNM8C2MG5QElw8gOpfyN6TOsHxgFEgAOqNTZGyYSNJYpkUgXU8X6H7077G1GwJMq66X1ei8hOZ4jhkTRn4UpOOeeNA4RvuAKetGHFE/s1600/canonical-tag-implementation.jpg" /></a></div>
<br />
<h2>
Custom 404 Pages</h2>
<br />
404s can appear if a URL is mistyped, a search engine link is out of date, or if a link on the site is broken. You want to create a custom 404 page that will not confuse your readers so they can easily be redirected back to your site.<br />
<br />
A 404 page should include a link back to the home page or site map of your website so users can quickly get back to what they were searching for. A search box, if you have a site search, is also a good idea to add to a 404 page. Other than that, keep the page minimal, remove distractions and get the user off the 404 error page as quickly as they got on.<br />
<br />
Keep in mind most users may not be so savvy when it comes to the use of a custom 404 page and other Internet jargon so simple explanations in English are key! Although, keeping it minimalist does not have to mean "boring" when it comes to the use of a custom 404 page. The steps to make a custom 404 page are simple and this site can explain in detail how to create one depending on your server. By following these steps, even the most novice individual can achieve success in the development of a custom 404 page.<br />
<br />
<h2>
301 Redirects</h2>
<br />
If you have old pages on your website that you want to remove or rename, use a 301 redirect to preserve search engine rankings and pass on backlinks and/or page rank. You can even redirect whole websites to new ones through the use of 301 redirects. The use of 301 redirects is easy to do and is very search engine friendly.<br />
<br />
The term "301" stands for "moved permanently." 301 redirects are created by using a .htaccess file. Follow this guide to learn how to implement many different types of 301 redirects. When pages are deleted instead of redirected with a 301, they turn into 404s Not Found Pages.<br />
<br />
<h2>
301 non-www to www</h2>
<br />
From what I can tell Google has yet to clean up the canonicalization problem that arises when the www version of your site gets indexed along with the non-www version (i.e. http://www.seoappoint.com &amp; http://seoappoint.com).<br />
<br />
<span style="color: #990000;"><code><code><br />RewriteEngine On<br /><br />RewriteCond %{HTTP_HOST} ^seoappoint.com [NC]<br />RewriteRule ^(.*)$ http://www.seoappoint.com/$1 [L,R=301]<br /></code></code></span><br />
<br />
The '(*.)$' says that we'll take anything that comes after http://seoappoint.com and append it to the end of 'http://www.seoappoint.com' (thats the '$1' part) and redirect to that URL. For more grit on how this works checkout a good regular expressions resource or two.<br />
<br />
<b>Note</b>: You only have to enter 'RewriteEngine On' once at the top of your .htaccess file.<br />
<br />
<b>Alternately you may choose to do this 301 redirect from</b><br />
<b>in the Apache config file httpd.conf.</b><br />
<br />
<code><span style="color: #990000;"><code><br /><VirtualHost 67.xx.xx.xx><br />ServerName www.seoappoint.com<br />ServerAdmin info@seoappoint.com<br />DocumentRoot /home/seoappoint/public_html<br /></VirtualHost><br /><br /><VirtualHost 67.xx.xx.xx><br />ServerName seoappoint.com<br />RedirectMatch permanent ^/(.*) http://www.seoappoint.com/$1<br /></VirtualHost><br /></code></span><virtualhost 67.xx.xx.xx="67.xx.xx.xx"></virtualhost></code><br />
<br />
Note that often webhost managers like CPanel would have placed a 'ServerAlias' seoappoint.com in the first VirtualHost entry which would negate the following VirtualHost so be sure to remove the non-www ServerAlias.<br />
<br />
<h2>
301 www to non-www</h2>
<br />
Finally the www 301 redirect to non-www version would look like:<br />
<br />
<span style="color: #990000;"><code><code><br />RewriteCond %{HTTP_HOST} ^www.seoappoint.com [NC]<br />RewriteRule ^(.*)$ http://seoappoint.com/$1 [L,R=301]<br /></code></code></span><br />
<br />
<h2>
Redirect All Files in a Folder to One File</h2>
<br />
Lets say you no longer carry 'Best Travel Deal' and hence want to redirect all requests to the folder /besttraveldeal to a single page called /new-offer.php. This redirect can be accomplished easily by adding the following your .htaccess page:<br />
<br />
<span style="color: #990000;"><code><code><br />RewriteRule ^besttraveldeal(.*)$ /new-offer.php [L,R=301]<br /></code></code></span><br />
<br />
But what if you want to do the same as the above example EXCEPT for one file? In the next example all files from /besttraveldeal/ folder will redirect to the /new-offer.php file EXCEPT /besttraveldeal/tours.html which will redirect to /indiatours.html<br />
<br />
<span style="color: #990000;"><code><code><br />RewriteRule ^besttraveldeal/tours.html /indiatours.html [L,R=301]<br />RewriteRule ^besttraveldeal(.*)$ /new-offer.php [L,R=301]<br /></code></code></span><br />
<br />
<h2>
Redirect a Dynamic URL to a New Single File</h2>
<br />
It's common that one will need to redirect dynamic URL's with parameters to single static file:<br />
<br />
<span style="color: #990000;"><code><code><br />RewriteRule ^article.asp?id=(.*)$ /seoservices.html [L,R=301]<br /></code></code></span><br />
<br />
In the above example, a request to a dynamic URL such as http://www.seoappoint.com/article.jsp?id=8932<br />
will be redirected to http://www.seoappoint.com/seoservices.html<br />
<br /></div>
Mukesh Prajapatihttp://www.blogger.com/profile/11014240131266805525noreply@blogger.com0tag:blogger.com,1999:blog-4227260921365671342.post-89116811186994841512012-10-04T12:48:00.003-07:002012-10-04T12:48:43.969-07:00Google EMD Update<div dir="ltr" style="text-align: left;" trbidi="on">
<h1>
Google EMD Update</h1>
<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjXxShhJzuSbtB0N_nkKUixWgEF3xPQRaXQtsqMG6TOMqOOniY_50hyphenhyphenNhEDZ3JNpAPv_eTw77EL9x75t9ni_LT8ttE26IYVi23Ot-S9WMtRwmzUCrnX2sanO6skE2xBIdb3auzWGnxCnsg/s1600/google-emd-update.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="Google EMD Update" border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjXxShhJzuSbtB0N_nkKUixWgEF3xPQRaXQtsqMG6TOMqOOniY_50hyphenhyphenNhEDZ3JNpAPv_eTw77EL9x75t9ni_LT8ttE26IYVi23Ot-S9WMtRwmzUCrnX2sanO6skE2xBIdb3auzWGnxCnsg/s320/google-emd-update.jpg" width="320" /></a></div>
And as many of you know Google has released a new update big fear.<br />
<br />
This time they are claiming is all about EMD sites<br />
<br />
<b>EMD</b>=Exact Match Domain (For example if your keyword is <b>Seo Services Jaipur</b>, your domain would be SeoServicesJaipur.com)<br />
<br />
With all that said, I consider it my job to know exactly how it works and an update to let you know about it.<br />
<br />
The good news is that I have more or less aware of this, and ironically has nothing to do with having a domain EMD... <br />
<br />
<div align="center">
<h2>
In this post we learn</h2>
<br />
What really updating EMD
<br />
How easy to avoid<br />
A much better way to safer keywords overnight Snipe</div>
<br />
<h2>
What really updating EMD</h2>
<br />
Before you ask, I had 2 sites hit by this update. Fortunately they were winning butt under test sites and my main sites are still kicking (many went up). My client sites are also safe too.<br />
<br />
With that being said I have collected a truckload of data that EMD type sites was beaten and those who survived. I used this to draw some very different conclusions as to why a site is penalized.<br />
<br />
But before we get into that, you have to realize some things.<br />
<br />
<h2>
Each domain is a domain Exact Phrase</h2>
<br />
Wait what?!<br />
<br />
Yes..Every domain on the internet is “technically” a EMD for a search.<br />
<br />
For example <u>jaipurseoservices.com</u> is a exact match for the search <b>Jaipur SEO Services</b>. Just because a search does not have many “searches” does not mean it is not a search.<br />
<br />
<h2>
Because it can not punish Google sites EMD</h2>
<br />
If every site on the web is an EMD, then Google can not punish EMD sites.<br />
For example <b>prajapatiseoservices.blogspot.com</b> is an exact match for the search you can do <b>Seo Services Jaipur</b>. However, it is un-penalized. This is true for millions of other sites.<br />
<br />
<h2>
This means that Google is not penalizing the sites to be EMD, but by other factors</h2>
<br />
Google does not penalize sites EMD. It is punishing a "type" of site that seeks to abuse the raw EMD or other site factors.<br />
<br />
This means that Google is penalizing for signs of abuse EMD, and not only be penalized for an EMD<br />
<br />
<h2>
So this means this update goes On-Page and Off Page Signs ... Not EMDs</h2>
<br />
Google has again told a half truth. If you do not know by now, Google is constantly about what can and can not do. They are well aware of EMD abuse, but I proved that it is literally impossible for them to orient EMDs.<br />
<br />
The truth is that this update does not address EMDS. In fact, many non EMD was ruined sites.<br />
<br />
<br />
<br />
Talk soon!<br />
<br />
<b>PSS Group</b><br />
<br />
<br /></div>
Mukesh Prajapatihttp://www.blogger.com/profile/11014240131266805525noreply@blogger.com0tag:blogger.com,1999:blog-4227260921365671342.post-43775389716610914072012-09-19T14:44:00.002-07:002012-09-19T14:44:23.962-07:00IP Address Classes<div dir="ltr" style="text-align: left;" trbidi="on">
<h1>
IP Address Classes</h1>
<br />
<h2>
1) Static IP address</h2>
<br />
<h2>
2) Shared IP address</h2>
<br />
An IP Address is a 32-bit number that identifies a computer on the Internet. Every web site on the internet is found not by its domain name but by its IP address. When someone types the address: www.xyz.com it is translated into an IP address and then the computer is directed to that IP address which is the web site.<br />
<br />
Now every single website has an IP address specifically allocated to it. If every site assigned a separate IP address then there could be a problem with running out of IP addresses so a lot of the sites on the server use a single IP address for multiple sites.<br />
<br />
Thus, using more than one site on an IP address is called a Shared IP address. If a site has its own IP address, and shares with no one else, it is called a Static IP address. You can always access a site which has a static IP address by using its IP address alone, but you cannot access a site using a shared IP address by typing in the IP address alone because when you type in a shared IP address you arrive at the server but the server does not know which site you are looking for as you have not told it which domain name you want.<br />
<br />
<h3>
Requirement of static IP address:</h3>
<br />
1) The main reason to have a static IP address for your site is that, you can use SSL encryption on a static IP address only. In order to transmit sensitive data over the internet, it must be encrypted to prevent someone from intercepting the information.<br />
<br />
2) In case if the site needed the anonymous ftp access (anyone can download files of the site), the site needs to have a static IP address.<br />
<br />
Other than these two reasons there is no need for a site to have its own IP address.<br />
<br />
<h3>
IP Address and IP Classes</h3>
<br />
- Every host on a TCP/IP network needs to have a unique address, similar to you needing a unique address for your house. With this unique address, it is possible to send data from host to host.<br />
- Every packet contains addressing information in the header, and the IP address in the header is used to route packets.<br />
- If several people on your street had the same address, the post office would have a difficult time sorting mail. For a similar reason, IP addresses are unique on each network.<br />
<br />
<h3>
What is IP addressing?</h3>
<br />
IP addressing is simply configuring each TCP/IP host with a valid IP address.<br />
For access to the Internet, a host must have an IP address that identifies not only the host address (like a house number) but also identifies the network address (like a street number). An administrator needs to be aware of proper addressing techniques so that the hosts on the network will function correctly. TCP/IP addresses are based on 32-bit addresses.<br />
<br />
<h3>
IP Address Classes</h3>
<br />
<b>IP addresses are divided into five IP classes:</b><br />
<br />
IP address class A<br />
IP address class B<br />
IP address class C<br />
IP address class D<br />
IP address class E<br />
<br />
All IP addresses are placed in a particular class based on the decimal values of their first octets. In the first octet, an IP address can start with a decimal value between 1 and 255.<br />
<br />
<span style="background-color: #cccccc;">IP class A addresses</span> have first octets with a decimal number from 1 to 127. <br />
<br />
Example:<br />
27.x.y.z<br />
102.x.y.z<br />
<br />
<span style="background-color: #cccccc;">IP class B addresses</span> have first octets with a decimal number from 128 to 191.<br />
<br />
Example:<br />
128.x.y.z<br />
151.x.y.z<br />
<br />
<span style="background-color: #cccccc;">IP class C addresses</span> have first octets with a decimal number from 192 to 223.<br />
<br />
Example:<br />
192.x.y.z<br />
223.x.y.z<br />
<br />
<span style="background-color: #cccccc;">IP class D addresses</span> have decimal values from 224 to 239 in the first octet, and the 4 leftmost bits are 1110.<br />
<br />
Example:<br />
224.x.y.z<br />
239.x.y.z<br />
<br />
The last IP address class of addresses is <span style="background-color: #cccccc;">IP class E</span>. IP class E addresses range from 240 to 255 in the first octet, and the 4 leftmost bits are 1111. <br />
<br />
Example:<br />
240.x.y.z<br />
255.x.y.z<br />
<br />
The system of IP class addresses has been set up to help ensure assignment of unique IP addresses. DHCP discover, DHCP offer, DHCP request, and DHCP acknowledgment are four steps in getting an IP address from a DHCP server.<br />
<br />
<h3>
Computer IP Address Configuration</h3>
<br />
To find out local what is My IP address and possible TCP/IP networking problem follow next steps:<br />
<br />
• If you use win9x/ME go to start-run and type winipcfg, and then press ENTER<br />
• For win2k/xp or vista goes to start-run (Windows Vista user goes to Windows button), type CMD and then ENTER. At the DOS prompt type ipconfig and you'll see DNS suffix, IP address, subnet mask, and default gateway. For more info type ipconfig /all<br />
• For Macintosh select the TCP/IP control panel from the Apple menu's "Control Panels" sub-menu. The TCP/IP control panel window will open and display your IP Address.<br />
<br />
<h3>
IP Address Classes map</h3>
<br />
<table border="0" cellpadding="2" cellspacing="2" style="width: 56%px;">
<tbody>
<tr>
<td bgcolor="#999999" width="8%"><div align="center" class="style2">
Class</div>
</td>
<td bgcolor="#999999" width="13%"><div align="center" class="style2">
1st Octet Decimal Range</div>
</td>
<td bgcolor="#999999" width="12%"><div align="center" class="style2">
1st Octet High Order Bits</div>
</td>
<td bgcolor="#999999" width="17%"><div align="center" class="style2">
Network/Host ID (N=Network, H=Host)</div>
</td>
<td bgcolor="#999999" width="15%"><div align="center" class="style2">
Default Subnet Mask</div>
</td>
<td bgcolor="#999999" width="15%"><div align="center" class="style2">
Number of Networks</div>
</td>
<td bgcolor="#999999" width="20%"><div align="center" class="style2">
Hosts per Network (Usable Addresses)</div>
</td>
</tr>
<tr>
<td bgcolor="#CCCCCC"><div align="center">
A</div>
</td>
<td bgcolor="#CCCCCC"><div align="center">
1 – 126*</div>
</td>
<td bgcolor="#CCCCCC"><div align="center">
0</div>
</td>
<td bgcolor="#CCCCCC"><div align="center">
N.H.H.H</div>
</td>
<td bgcolor="#CCCCCC"><div align="center">
255.0.0.0</div>
</td>
<td bgcolor="#CCCCCC"><div align="center">
126 (27 – 2)</div>
</td>
<td bgcolor="#CCCCCC"><div align="center">
16,777,214 (224 – 2)</div>
</td>
</tr>
<tr>
<td bgcolor="#CCCCCC"><div align="center">
B</div>
</td>
<td bgcolor="#CCCCCC"><div align="center">
128 – 191</div>
</td>
<td bgcolor="#CCCCCC"><div align="center">
10</div>
</td>
<td bgcolor="#CCCCCC"><div align="center">
N.H.H.H</div>
</td>
<td bgcolor="#CCCCCC"><div align="center">
255.255.0.0</div>
</td>
<td bgcolor="#CCCCCC"><div align="center">
16,382 (214 – 2)</div>
</td>
<td bgcolor="#CCCCCC"><div align="center">
65,534 (216 – 2)</div>
</td>
</tr>
<tr>
<td bgcolor="#CCCCCC"><div align="center">
C</div>
</td>
<td bgcolor="#CCCCCC"><div align="center">
192 – 223</div>
</td>
<td bgcolor="#CCCCCC"><div align="center">
110</div>
</td>
<td bgcolor="#CCCCCC"><div align="center">
N.H.H.H</div>
</td>
<td bgcolor="#CCCCCC"><div align="center">
255.255.255.0</div>
</td>
<td bgcolor="#CCCCCC"><div align="center">
2,097,150 (221 – 2)</div>
</td>
<td bgcolor="#CCCCCC"><div align="center">
254 (28 – 2)</div>
</td>
</tr>
<tr>
<td bgcolor="#CCCCCC"><div align="center">
D</div>
</td>
<td bgcolor="#CCCCCC"><div align="center">
224 – 239</div>
</td>
<td bgcolor="#CCCCCC"><div align="center">
1110</div>
</td>
<td bgcolor="#CCCCCC" colspan="4"><div align="center">
Reserved for Multicasting</div>
</td>
</tr>
<tr>
<td bgcolor="#CCCCCC"><div align="center">
E</div>
</td>
<td bgcolor="#CCCCCC"><div align="center">
240 – 254</div>
</td>
<td bgcolor="#CCCCCC"><div align="center">
1111</div>
</td>
<td bgcolor="#CCCCCC" colspan="4"><div align="center">
Experimental; used for research</div>
</td>
</tr>
</tbody></table>
<br />
<b>Note</b>: Class A addresses 127.0.0.0 to 127.255.255.255 cannot be used and is reserved for loopback and diagnostic functions.<br />
<br />
<h3>
Private IP Addresses</h3>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgF7-VvnCv_cv2cVPJbo37OsrJhyphenhyphennHgmA1WHY8eyv-Btf1gUR6SWPvsHH75QvxWvX8RpdS-Q1HRNPQIM5zftRMmDEOPdLZAWjSEU5UzghJHyrWe8f1DqJFEtIlZqYUAiihOM3NDIcdTqHY/s1600/ip-address-classes.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Private IP Addresses" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgF7-VvnCv_cv2cVPJbo37OsrJhyphenhyphennHgmA1WHY8eyv-Btf1gUR6SWPvsHH75QvxWvX8RpdS-Q1HRNPQIM5zftRMmDEOPdLZAWjSEU5UzghJHyrWe8f1DqJFEtIlZqYUAiihOM3NDIcdTqHY/s1600/ip-address-classes.jpg" /></a></div>
</div>
Mukesh Prajapatihttp://www.blogger.com/profile/11014240131266805525noreply@blogger.com0tag:blogger.com,1999:blog-4227260921365671342.post-42919048872983132422012-08-30T03:58:00.000-07:002012-08-30T03:58:01.959-07:00301 Redirects Guide<div dir="ltr" style="text-align: left;" trbidi="on">
<h1>
301 Redirects Guide</h1>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhIdgJFwiRD-vfFLdYk-TTHGLa_yTLUbSL2vMZ37rpUzW1oCK0uhQO_gjfi0o2xdXvZslQhJ3_0IwmQcQ7FJHWdTE9xk9gDhlvDfDIjvR2Se-LoFumI7kK6iVUwcXWOboEZlvPkAsj6_NQ/s1600/301-Redirects-Guide.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="301 Redirects Guide" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhIdgJFwiRD-vfFLdYk-TTHGLa_yTLUbSL2vMZ37rpUzW1oCK0uhQO_gjfi0o2xdXvZslQhJ3_0IwmQcQ7FJHWdTE9xk9gDhlvDfDIjvR2Se-LoFumI7kK6iVUwcXWOboEZlvPkAsj6_NQ/s1600/301-Redirects-Guide.jpg" /></a></div>
If you need to change the URL of a page as it is shown in search engine results, we recommended that you use a server-side 301 redirect. This is the best way to ensure that users and search engines are directed to the correct page. The 301 status code means that a page has permanently moved to a new location.<br />
<br />
301 redirects are particularly useful in the following circumstances:<br />
<br />
<ol style="text-align: left;">
<li>You've moved your site to a new domain, and you want to make the transition as seamless as possible.</li>
<li>People access your site through several different URLs. If, for example, your home page can be reached in multiple ways - for instance, http://example.com/home, http://home.example.com, or http://www.example.com - it's a good idea to pick one of those URLs as your preferred (canonical) destination, and use 301 redirects to send traffic from the other URLs to your preferred URL. You can also use Webmaster Tools to set your <a href="https://support.google.com/webmasters/bin/answer.py?answer=44231">preferred domain</a>.</li>
<li>You're merging two websites and want to make sure that links to outdated URLs are redirected to the correct pages.</li>
</ol>
To implement a 301 redirect for websites that are hosted on servers running Apache, you'll need access to your server's .htaccess file. (If you're not sure about your access or your server software, check with your webhoster.) For more information, consult the <a href="http://httpd.apache.org/docs/2.0/howto/htaccess.html">Apache .htaccess Tutorial</a> and the <a href="http://httpd.apache.org/docs/2.0/misc/rewriteguide.html">Apache URL Rewriting Guide</a>. If your site is hosted on a server running other software, check with your hoster for more details.</div>
Mukesh Prajapatihttp://www.blogger.com/profile/11014240131266805525noreply@blogger.com0Jaipur-9.79567758282973 -122.34375-63.792012582829734 156.796875 44.20065741717027 -41.484375tag:blogger.com,1999:blog-4227260921365671342.post-62795332501591728802012-07-27T00:54:00.001-07:002012-07-27T00:54:09.382-07:00Google Webspam Algorithm Update<div dir="ltr" style="text-align: left;" trbidi="on">
<h1>
Google Search Algorithm Update Targets Web Spam</h1>
<br />
Google’s long anticipated over-optimization penalty is now live. Except Google called it an algorithmic update that’s targeting web spam – a.k.a., keyword stuffing and link schemes, in the process causing some big search ranking upheavals.<br />
<br />
<h2>
Webspam Algorithm Update</h2>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEit-lgabYC7kVqugyk1QJb4HALpKBOOZCcmaRMyd45m1Xc_MXuKhLy1vXpTqO8CuaVE1XJ1kHW13dY2EH-KaF-HPybH1CsacAQwBZ8A_9sCGALMj93bA4_NlETY9s7q0wmfrhtBQdS2Syc/s1600/webspam-algorithm-update.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="Webspam Algorithm Update" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEit-lgabYC7kVqugyk1QJb4HALpKBOOZCcmaRMyd45m1Xc_MXuKhLy1vXpTqO8CuaVE1XJ1kHW13dY2EH-KaF-HPybH1CsacAQwBZ8A_9sCGALMj93bA4_NlETY9s7q0wmfrhtBQdS2Syc/s1600/webspam-algorithm-update.jpg" /></a></div>
Google’s Distinguished Engineer Matt Cutts, head of the web spam team, yesterday announced that Google had pushed out the new algorithm. Cutts said this “improvement” better identifies websites using “aggressive web spam tactics” (that have been against Google’s quality guidelines for years) for the purposes of gaming their way to top spots in Google’s rankings.<br />
<br />
Cutts specifically noted that websites likely to lose rankings are those that practice keyword stuffing and sites that have “unusual linking patterns,” such as links from spun content with anchor text that is completely unrelated to the actual on-page content.<br />
<br />
The web spam algorithm update will affect about 3.1 percent of English Google queries, but noted it would have a bigger impact in heavily-spammed languages, such as Polish.<br />
<br />
Additionally, Cutts emphasized the importance of “white hat” SEO in his post, as well as the importance of creating great websites filled with high-quality, compelling content that provide a good user experience. Google’s guidance on high-quality content consists of these 23 questions you should ask yourself when evaluating website content.<br />
<br />
SEO by the Sea has a good rundown of Google’s patents related to combating web spam.<br />
<br />
<h2>
Early Assessment of Damages</h2>
<br />
There are lots of theories floating around at the moment about what types of sites took the biggest hits, but it seems a bit premature to make conclusions with so many conflicting reports. It seems a few “innocents” may have be caught up in this (though, honestly, it’s easy to blame Google for not ranking your site), and some pages that shouldn’t be ranking are now, according to various reports in forums since last night.<br />
<br />
Some are arguing that Google’s results are worse now. If that sounds familiar, many people were saying the same thing after Panda launched last year. Pretty sure those who saw their search rankings increase aren’t complaining.<br />
<br />
Granted, there are some cringe-worthy search results, such as [make money online], that some are pointing to as proof that Google's latest rollout is a miserable failure. The top organic result is a completely empty blog (that same blog currently ranks third on Bing for the same search) (UPDATE: I'm no longer seeing this result on Google.)<br />
<br />
Regardless, Google favors branded websites, and early reports seem to indicate that those with a good link profile have survived this storm. This update shouldn’t be too shocking considering Google has been deindexing blog networks and flagging “unnatural” links. And because of these link evaluation changes, negative SEO, where a competitor buys bad links and aims them at competitors website to harm them, has become a big concern for many people.<br />
<br />
Searchmetrics has released a preliminary analysis of search visibility winners and losers from the update, and they've concluded that aggregators and template-based websites are among the biggest losers. As always, however, it's best not too put too much stock in these lists.<br />
<br />
<h2>
A Lot of SEOs are Freaking Out Because of Over-Optimization</h2>
<br />
The “over-optimization penalty” became the equivalent of an SEO ghost story over the last several weeks since Cutts made his comment at SXSW and SEOs began echoing the Gospel of Matt, who warned that thou shalt not do “over optimization” or “overly” do SEO.<br />
<br />
When Google’s Panda update launched, people were upset, as it inflicted a lot of financial damage by wiping out rankings and traffic. But it seems some people still haven’t learned one of the biggest lessons that came from Panda: you can’t rely on Google as your sole source of traffic and income. That’s a doomed business model. There are plenty of other marketing tactics, including PPC, social media, email, and video.<br />
<br />
Reminder: you aren't guaranteed a number one spot in Google or any search engine. You have to work at it.<br />
<br />
Chasing an algorithm isn’t a winning marketing strategy. Stop chasing taillights. Drunks chase taillights.<br />
<br />
The below image from a Warrior Forum thread, sums up the never-ending loop that SEOs can get caught in with this strategy:<br />
<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgcS-orF3higEWB0qZdG4TBVQlXGBAcD2ZGS3GkRUP7UwVMsjp88_oa1LjbvNflyBdQxx78979Kma8URekSnobVp0j_VPsuythhYJG2jBE_EdJyJtYOdbdEOVh16vo3Mi9vJ_-lKsqjZ_Y/s1600/New-Google-Algorithm-Update.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img alt="New Google Algorithm Update" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgcS-orF3higEWB0qZdG4TBVQlXGBAcD2ZGS3GkRUP7UwVMsjp88_oa1LjbvNflyBdQxx78979Kma8URekSnobVp0j_VPsuythhYJG2jBE_EdJyJtYOdbdEOVh16vo3Mi9vJ_-lKsqjZ_Y/s1600/New-Google-Algorithm-Update.jpg" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Google Algorithm Update</td></tr>
</tbody></table>
<br />
<h2>
Update: Google has named this update Penguin.</h2>
Article Author: <a href="http://searchenginewatch.com/author/1970/danny-goodwin">http://searchenginewatch.com/author/1970/danny-goodwin</a><br />
<br />
<b>More useful articles:</b><br />
<h3>
<a href="http://searchengineland.com/insanity-google-sends-new-link-warnings-then-says-you-can-ignore-them-128297">Insanity: Google Sends New Link Warnings, Then Says You Can Ignore Them</a></h3>
<h3>
<a href="http://www.seroundtable.com/google-links-warnings-15461.html">Google Sends Out New Batch Of Unnatural Link Notifications</a></h3>
<h3>
<a href="http://searchengineland.com/google-updates-link-warnings-128431">Google Updates Link Warnings To (Sort Of) Clarify They Can Be Ignored (Maybe)</a></h3>
<h3>
<a href="http://www.seobythesea.com/2012/04/google-praises-seo-condemns-webspam-rolls-out-algorithm-change/">Google Praises SEO, Condemns Webspam, and Rolls Out an Algorithm Change</a></h3>
<h3>
<a href="http://searchenginewatch.com/article/2169465/Building-a-Good-Link-Profile-Measure-Twice-Cut-Once">Building a Good Link Profile: Measure Twice, Cut Once</a></h3>
<h3>
<a href="http://searchenginewatch.com/article/2169746/Googles-Unnatural-Links-Messages-The-Shot-Heard-round-the-SEO-World">Google’s Unnatural Links Messages: The Shot Heard 'round the SEO World?</a></h3>
<h3>
<a href="http://searchenginewatch.com/article/2169138/Negative-SEO-Looking-for-Answers-from-Google">Negative SEO: Looking for Answers from Google</a></h3>
</div>Mukesh Prajapatihttp://www.blogger.com/profile/11014240131266805525noreply@blogger.com0tag:blogger.com,1999:blog-4227260921365671342.post-84704907562917030252012-06-21T00:30:00.002-07:002012-06-21T00:30:34.171-07:00Google NCR Update<div dir="ltr" style="text-align: left;" trbidi="on">
<div style="text-align: justify;">
<h1>
Google NCR Update</h1>
<br />
Mostly people who works on internet and use it a lot like Google, they might know that about this trick in navigation to Google generic website. But I just came here to let you know that people are confusing with that so don't be sad therefore I am sharing this helpful information for all of you.<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhp8OdR6E4tTkiR5Gdhr4UTeGJrPWRSYqdrMYjNYRA7-cyw05DLVWKxyuOBXNR0TEiFw0MVMFzLXr6F2Xl3YrYGpf1cU8LcEeMq2lmIWNtH50AaSt0il3QILzo6RvrKzA6QyIfd_L7pGSQ/s1600/google-ncr.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Google NCR Update" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhp8OdR6E4tTkiR5Gdhr4UTeGJrPWRSYqdrMYjNYRA7-cyw05DLVWKxyuOBXNR0TEiFw0MVMFzLXr6F2Xl3YrYGpf1cU8LcEeMq2lmIWNtH50AaSt0il3QILzo6RvrKzA6QyIfd_L7pGSQ/s1600/google-ncr.jpg" /></a></div>
Whenever you type <a href="http://www.google.com/">http://www.google.com/</a>, Google automatically tries to redirect you to your country-specific website. For me, it always redirects to <a href="http://www.google.co.in/">http://www.google.co.in/</a> (Google India). But when we specifically want to navigate to Google Generic website for some reason, there are two ways to accomplish the same.<br />
<br />
1. Click the '<b>Go to Google.com</b>' link at the bottom of the webpage that is displayed from <a href="http://www.google.co.in/">http://www.google.co.in/</a><br />
2. To prevent this redundant click, you can opt to type <a href="http://www.google.com/ncr/">http://www.google.com/ncr/</a> which would prevent the redirect from happening. The <b>NCR </b>stands for <b>No Country Redirect</b>. There is a brief discussion about this NCR over this <a href="http://forums.digitalpoint.com/showthread.php?t=2499422&page=2">forum</a>.<br />
<br />
You may also like to check out Google help documentation regarding the country redirection from <a href="http://support.google.com/websearch/bin/answer.py?hl=en&answer=873&rd=1">here</a>.</div>
</div>Mukesh Prajapatihttp://www.blogger.com/profile/11014240131266805525noreply@blogger.com0Jaipur, Rajasthan, India26.9124165 75.787287926.685875 75.4714309 27.138958 76.10314489999999tag:blogger.com,1999:blog-4227260921365671342.post-70854217126519576752012-06-03T05:36:00.003-07:002012-06-03T05:46:30.971-07:00New Seo Trends<div dir="ltr" style="text-align: left;" trbidi="on">
<h1>New Seo Trends</h1><br />
Although the basics of SEO always stay the same (deliver value, create great content and promote it like crazy), we all know that Google changes their algorithm every once in a while.<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgBXWyR0nrTwLMd_wkq6qCiF1_VcuktFpTpVz1bHjpJ9hNaxWWokdqE0dczYTr0miUuup54VO_dkxYi4oOIUXeZb_O1gw_IXW9o8BlFpRvLiMzQFYePPaoGMK7EWjju_o53QyZyP2uegeE/s1600/new-seo-trends-2012.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="New Seo Trends 2012" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgBXWyR0nrTwLMd_wkq6qCiF1_VcuktFpTpVz1bHjpJ9hNaxWWokdqE0dczYTr0miUuup54VO_dkxYi4oOIUXeZb_O1gw_IXW9o8BlFpRvLiMzQFYePPaoGMK7EWjju_o53QyZyP2uegeE/s1600/new-seo-trends-2012.jpg" /></a></div>
<br />
<br />
<b>These are seven new SEO trends:</b>
<br /><br />
<h2>Google Is Starting to Reward High-Quality Sites</h2><br />
This might sound like an obvious statement, but it’s not. How many times have you done a search on Google and found ugly websites with 80% of ads and only 20% of content at the top? Google is now rewarding sites with unique content, great design and good branding. Now it’s more important than ever to increase the value you deliver to your visitors.<br /><br />
<h2>Social Signals Are Becoming More Important</h2><br />
How many people commented on your last blog post? How many people re-tweeted it? How many people “liked” it or shared it on Facebook? These are indicators that people like your content and Google likes showing content that users like.<br /><br />
<h2>Links Are Not as Important as They Used to Be</h2><br />
Don’t get me wrong: they’re still the single most important SEO factor, but the best SEOs in the world agree that because there’s so much link spam, Google is assigning less value to links and some more value to social signals. According to a survey by <a href="http://prajapatiseoservices.blogspot.in/"><b>PSS group</b></a>, links used to account for 65% of the ranking factors in 2012 and now they account for about 40%.<br /><br />
<h2>Domain-Wide Keyword Usage Matters</h2><br />
It used to be that if you wanted to rank for "Stair Lifts", you had to create a page and optimize it for that keyword. It didn’t matter if the rest of the website was about software or internet marketing. Google still ranks individual pages, but they care about the context those pages are in. They’d rather send traffic to a stair lifts site with lots of content and pages on the topic than send traffic to an internet marketing site that has one page about stair lifts. You still need to pick your primary page to target a keyword, but make sure you have other pages around that topic, and don’t forget to interlink them when it makes sense.<br /><br />
<h2>Longer Documents Tend to Rank Better</h2><br />
Pages with more content (i.e. more words) tend to rank better than shorter pages.<br /><br />
<h2>Links Need to Look More Natural than Ever</h2><br /><br />
<b>A couple of tips:</b>
<br />
<br />
- Get links from a diversity of sources. Not all from blogs, forums or directories. Get all of the above, plus, article sites, social bookmarking sites, news sites, editorial sites, etc.<br />
- The number of domains linking to you is more important than the number of links you have. If you have 1,000 links but they’re all from the same domain, they won’t help you much. I’d much rather have 10 links from 10 different domains.<br />
- Vary your anchor texts. If you want to rank for "Stair Lifts", use that exact anchor text for 40% of your links. Then use that anchor text mixed with something else (like "Stair Lifts Products" or "large selection of Stair Lifts") for 20% of the links. And finally, for the remaining 40%, use anchor text like "learn more", "click here", "Stair Lifts Supplier Inc.", "check it out" and "www.stairliftssite.com".<br />
- Don’t point all the links to the page you want to rank. If you create a page and optimize it for the keyword "Stair Lifts", point 40% of your links to this page and the other 60% to your home page.<br />
- Get some no-follow links. Most SEOs agree that throwing some no-follow links into the bag makes your linking profile look much more natural.
</div>Mukesh Prajapatihttp://www.blogger.com/profile/11014240131266805525noreply@blogger.com0Jaipur, Rajasthan, India26.9124165 75.787287926.685875 75.4714309 27.138958 76.10314489999999tag:blogger.com,1999:blog-4227260921365671342.post-35613265835587811562012-05-12T01:00:00.000-07:002012-05-12T01:12:53.031-07:00About humans.txt<div dir="ltr" style="text-align: left;" trbidi="on">
<h1>
What is humans.txt?</h1>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi_Zfc72-RxSTeXit-r6EAGPdHbJpT06Awtm23NUgzgjI7NNu45zY6tA4AijkVBa60ugzVzydg1cSRbmEcB3EBWMskOvdFs4mzlQHzh0rO9j6QbTTQJHG1CB2B6RTdp9eBXV1dDDxgWIIc/s1600/01-what-is-humans-txt.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi_Zfc72-RxSTeXit-r6EAGPdHbJpT06Awtm23NUgzgjI7NNu45zY6tA4AijkVBa60ugzVzydg1cSRbmEcB3EBWMskOvdFs4mzlQHzh0rO9j6QbTTQJHG1CB2B6RTdp9eBXV1dDDxgWIIc/s1600/01-what-is-humans-txt.png" /></a></div>
<br />
It's an initiative for knowing the people behind a website. It's a TXT file that contains information about the different people who have contributed to building the website.<br />
<br />
<h2>
Why a TXT?</h2>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj52XV-KWiNkRbLK-x0nU8LPWTe6l-6hRtCyMADnD9QavccgVN5OjIgFFkGDnXDOmKPit6iDrY-NIP7PT0trhGiVPadUs5pI2m24KGl2FyruPssjZlH8rk18Chh62gZHbx99jgbK1ezrY0/s1600/02-why-a-txt.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj52XV-KWiNkRbLK-x0nU8LPWTe6l-6hRtCyMADnD9QavccgVN5OjIgFFkGDnXDOmKPit6iDrY-NIP7PT0trhGiVPadUs5pI2m24KGl2FyruPssjZlH8rk18Chh62gZHbx99jgbK1ezrY0/s1600/02-why-a-txt.png" /></a></div>
<br />
Because it's something simple and fast to create. Because it's not intrusive with the code. More often than not, the owners of the site don't like the authors signing it; they claim that doing so may make the site less efficient. By adding a txt file, you can prove your authorship (not your property) in an external, fast, easy and accessible way.<br />
<br />
<h2>
Where is it located?</h2>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEihKVKRQLYXsEJH8kwobpytxUH5NaxS5awADWqpgiGgPWS00BLna_R2oaK_y-aWMgBlpRus5dQCQPs8qusylmL9x7-plr-D3nLKG8Ni_ynWrdw5OXWP-z00sBKGkoXgr7LzGMigBvik9jw/s1600/03-where-is-located.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEihKVKRQLYXsEJH8kwobpytxUH5NaxS5awADWqpgiGgPWS00BLna_R2oaK_y-aWMgBlpRus5dQCQPs8qusylmL9x7-plr-D3nLKG8Ni_ynWrdw5OXWP-z00sBKGkoXgr7LzGMigBvik9jw/s1600/03-where-is-located.png" /></a></div>
<br />
In the site root. Just next to the robots.txt file.<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiWEfO9h3ZOMSWxE_9uMi2BiAMU33JVUFvj7QaeYtkHeDYEND6o7ss3zsWzQJsQJa2qghgXnCT4wV-aRrY6fXTmELZAEBJZ9XnJp2-rSOf38Q7NxSxscj_Qadxnh3xGMMpODj4wPargEbY/s1600/html-code-for-humanstxt.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiWEfO9h3ZOMSWxE_9uMi2BiAMU33JVUFvj7QaeYtkHeDYEND6o7ss3zsWzQJsQJa2qghgXnCT4wV-aRrY6fXTmELZAEBJZ9XnJp2-rSOf38Q7NxSxscj_Qadxnh3xGMMpODj4wPargEbY/s1600/html-code-for-humanstxt.jpg" /></a></div>
<link href="http://domain/humans.txt" rel="author" type="text/plain"></link><br />
<h2>
Why should I?</h2>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhcTXcXdhkl3tqDKub7lp3mzA0bA8RZqMc5LaUw4i7Tz7xxTIUbgC54skzldZh0mpBdG3JrU2nBn8zuBoNIOXK2FSR9kl8p6piDWsJXs4Y0dFszWJFp590iDTCih6k_nBu9XU7UwMIk8bs/s1600/04-why-should-i.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhcTXcXdhkl3tqDKub7lp3mzA0bA8RZqMc5LaUw4i7Tz7xxTIUbgC54skzldZh0mpBdG3JrU2nBn8zuBoNIOXK2FSR9kl8p6piDWsJXs4Y0dFszWJFp590iDTCih6k_nBu9XU7UwMIk8bs/s1600/04-why-should-i.png" /></a></div>
You don't have to if you don't want. The only aim of this initiative is to know who the authors of the sites we visit are.<br />
<br />
<h2>
Who should I mention</h2>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhe2S-tkhekzrq9fYaKelH9I2Sd1nYMw8IcyoMsz-lx-N08kXM8dIsTkxQ5DOj76otG43wIA_mn5e2eqZoRefpO9KcICjdusGLw3kJ2Hvf1XHdp_6q-Z8srTq7YeLquqVE_9bnFUKQzS8U/s1600/05-who-should-i-mention.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhe2S-tkhekzrq9fYaKelH9I2Sd1nYMw8IcyoMsz-lx-N08kXM8dIsTkxQ5DOj76otG43wIA_mn5e2eqZoRefpO9KcICjdusGLw3kJ2Hvf1XHdp_6q-Z8srTq7YeLquqVE_9bnFUKQzS8U/s1600/05-who-should-i-mention.png" /></a></div>
<br />
Whoever you want to, provided they wish you to do so. You can mention the developer, the designer, the copywriter, the webmaster, the SEO, SEM or SMO...<br />
As you can see, the number of people who may take part of the creation of a site can be big, so the list is almost endless.<br />
<br />
<h2>
Meta Name or humans.txt?</h2>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhM5tOuGz7HL75TH0yjs2IjGT2JtXxY4mMt734J3ioKBISou9Z3Ic-AY3b3M9Zvkdby4QSj6B9tRhUB3AUIIo9odrjI7LhPwmiUfB89rkxtdDKv81PaNQV_aQDN7w8_LfaNzanILadDpCQ/s1600/06-meta-name-or-humans-txt.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhM5tOuGz7HL75TH0yjs2IjGT2JtXxY4mMt734J3ioKBISou9Z3Ic-AY3b3M9Zvkdby4QSj6B9tRhUB3AUIIo9odrjI7LhPwmiUfB89rkxtdDKv81PaNQV_aQDN7w8_LfaNzanILadDpCQ/s1600/06-meta-name-or-humans-txt.png" /></a></div>
<br />
This is not a fight, you don't have to choose one or the other. Humans.txt is just a way to have more information about the authors of the site.<br />
<br />
<h2>
The internet is for humans...</h2>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEieGNyKWvjX8bfmgCYqMDOzNhfWeQO3ki1UrL5zbg_l19Qz2GDWAtGPsvu2UYlmRwbADsJ6y9XHMVFVPFUTNjPUogm_TjoVYy02cMfsONN1BpR30R2uT9ae-9Tzh7yRZfEttIFed6iE1b4/s1600/07-the-internet-is-for-humans.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEieGNyKWvjX8bfmgCYqMDOzNhfWeQO3ki1UrL5zbg_l19Qz2GDWAtGPsvu2UYlmRwbADsJ6y9XHMVFVPFUTNjPUogm_TjoVYy02cMfsONN1BpR30R2uT9ae-9Tzh7yRZfEttIFed6iE1b4/s1600/07-the-internet-is-for-humans.png" /></a></div>
<br />
We are always saying that, but the only file we generate is one full of additional information for the searchbots: robots.txt. Then why not doing one for ourselves?<br />
<br />
<h2>
Looking for a standard</h2>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiE8KEDVj9oVFd5uZXgmWDUCzHFjB-pdjRPJ1IZAJxJZTdzFIKgIY52J7oQRAqLhm5FlFyw1qyhdZA-_e9WQYHcmi3ydV6eEIZyrz3LFCPB9ibOs-SDVfRE3s2ACkKUE2_a4dmIOYiUKYA/s1600/08-looking-for-a-standard.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiE8KEDVj9oVFd5uZXgmWDUCzHFjB-pdjRPJ1IZAJxJZTdzFIKgIY52J7oQRAqLhm5FlFyw1qyhdZA-_e9WQYHcmi3ydV6eEIZyrz3LFCPB9ibOs-SDVfRE3s2ACkKUE2_a4dmIOYiUKYA/s1600/08-looking-for-a-standard.png" /></a></div>
<br />
We like the things well done, and this is why we want to provide some guidelines to make the humans.txt as standard as possible. <b>Abel Cabans</b> set the grounds in his own <a href="http://www.bedandbreakfastjaipur.net/humans.txt">humans.txt</a> file.<br />
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But, of course, you are free to add any information you want.<br />
<br /></div>Mukesh Prajapatihttp://www.blogger.com/profile/11014240131266805525noreply@blogger.com0Jaipur, Rajasthan, India26.9124165 75.787287926.685875 75.4714309 27.138958 76.10314489999999tag:blogger.com,1999:blog-4227260921365671342.post-78473090726619104572012-05-04T03:37:00.001-07:002012-05-04T03:57:44.817-07:00How to connect your Domain to Facebook<div dir="ltr" style="text-align: left;" trbidi="on">
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiwb2KUewdYpM8sXfgwE6HZt0FPv9rgWg796GYTLDsRVUkdNf1VcOAwKUF8HwW2AMFVsTEk7IqvUug8bp5elrlw3QuMUVS70n8A_2KmzOUOXmst8Wxtjjl92CJgzQJdZbHFo2F7Od92TW4/s1600/facebook-connect.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="How to connect your Domain to Facebook" border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiwb2KUewdYpM8sXfgwE6HZt0FPv9rgWg796GYTLDsRVUkdNf1VcOAwKUF8HwW2AMFVsTEk7IqvUug8bp5elrlw3QuMUVS70n8A_2KmzOUOXmst8Wxtjjl92CJgzQJdZbHFo2F7Od92TW4/s200/facebook-connect.jpg" width="200" /></a></div>
To connect your website to Facebook visit the new <a href="http://www.facebook.com/insights/">Insights page</a> and follow this guide, this is a new area of Facebook that gives brand new statistics about Interaction on Facebook.<br />
<br />
Click on the Green “Insights for your domain” in the popup box you will be asked for some information and given a code snippet to add to your websites Meta Tags.<br />
<br />
<b>facebook_insights_popup</b><br />
<br />
Enter your websites domain name and in the drop down select your Facebook Fan page or the page or profile you want to link YOUR WEBSITE to, be careful here and make sure you pick the correct page to link your website to.<br />
<br />
Copy the code that Facebook Gives you and paste it into your Meta Tags after the <b>Head </b>section , you also need to include an admin ID tag as well.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjSIyQcB_5VX9Pxd2HetER-MDu3qUxe3M8a_tW7oIpjEsnQCamsIaLeh45igW9q6FRrAYoUEeTXaePLXAozaPe5Ygrmb03r3c8ggsGugq6Dkm6MxP_K9DeBnSfa7Rq704ZAo5usJwCYlpk/s1600/fb-code.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjSIyQcB_5VX9Pxd2HetER-MDu3qUxe3M8a_tW7oIpjEsnQCamsIaLeh45igW9q6FRrAYoUEeTXaePLXAozaPe5Ygrmb03r3c8ggsGugq6Dkm6MxP_K9DeBnSfa7Rq704ZAo5usJwCYlpk/s1600/fb-code.jpg" /></a></div>
<br />
<b>Together it looks like this:</b><br />
<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgZg6bJcoHZaL_bRFdHEA-Dl2X_9YSAyVSXppvobUb9IlyQj3ddP0Pt7XstUZPIRov6N84PzkVPe2BPAW7pjXEQyzXxTxKeIDcWeXnvpTgQDBlM0QuH42PNR1mEfk5zzgSEbxikzNF7zvg/s1600/fb-code1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgZg6bJcoHZaL_bRFdHEA-Dl2X_9YSAyVSXppvobUb9IlyQj3ddP0Pt7XstUZPIRov6N84PzkVPe2BPAW7pjXEQyzXxTxKeIDcWeXnvpTgQDBlM0QuH42PNR1mEfk5zzgSEbxikzNF7zvg/s1600/fb-code1.jpg" /></a></div>
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Once you have added this meta data go back to the Facebook popup and click “Check Domain” all being well you should now see a new entry on your insights page for your domain name.<br />
<br />
If you encounter any problems you might have to add the Facebook XML Schema to your Html block.<br />
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xmlns:og=”http://opengraphprotocol.org/schema/” xmlns:fb=”http://developers.facebook.com/schema/”<br />
<br />
<b>In code it would look like this:</b><br />
<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjBsdvvyK8weAo63RxtAZXmecMzucqJvgQQli5bI6JCX-vuLMmQe7la6FMSYrvvS7dttf4W1iF7XVHhVuh-4pbmoir_-Rmw-qO59ml8gKFIrJw5H9sHtcJGsqgB-DP8NsJTZ8QOtDmk0zk/s1600/fb-code2.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjBsdvvyK8weAo63RxtAZXmecMzucqJvgQQli5bI6JCX-vuLMmQe7la6FMSYrvvS7dttf4W1iF7XVHhVuh-4pbmoir_-Rmw-qO59ml8gKFIrJw5H9sHtcJGsqgB-DP8NsJTZ8QOtDmk0zk/s1600/fb-code2.jpg" /></a></div>
<br />
<b>Example for Insights process page:</b><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhD2goQnMogbyTikjOvIGOUckMh-20Tv_BjSmzovK_q51cH8u9pVibUR4EYgRpzCmwitJruFrAbldHducuT_C0o_HkvmAHPeXm6vvF0tNs_9oZhIxpdY_NyWtuLN5FaG6_aAcNwj-kMnxE/s1600/facebook-insights.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="377" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhD2goQnMogbyTikjOvIGOUckMh-20Tv_BjSmzovK_q51cH8u9pVibUR4EYgRpzCmwitJruFrAbldHducuT_C0o_HkvmAHPeXm6vvF0tNs_9oZhIxpdY_NyWtuLN5FaG6_aAcNwj-kMnxE/s640/facebook-insights.jpg" width="640" /></a></div>
</div>Mukesh Prajapatihttp://www.blogger.com/profile/11014240131266805525noreply@blogger.com0Jaipur, Rajasthan, India26.9124165 75.787287926.685875 75.4714309 27.138958 76.10314489999999tag:blogger.com,1999:blog-4227260921365671342.post-22924169666513356862012-03-02T23:02:00.000-08:002012-03-02T23:02:22.860-08:00Online SEO Tests<div dir="ltr" style="text-align: left;" trbidi="on">
Q.1) What is a major objective for the search engine is to deliver?<br /> <br />A. A good user experience<br />B. Quality anchor text<br />C. Duplicate content<br />D. 404 errors<br /><br />Ans: <br /><br />Q.2) Which of the following guarantees page indexing?<br /> <br />A. A link from Yahoo directory<br />B. A link from the ODP<br />C. A validated, XML sitemap<br />D. Paid Inclusion<br /><br />Ans: <br /><br />Q.3) What is measuring the number of visits sourced by a search engine?<br /> <br />A. Something web analytic solutions can’t do<br />B. Measuring traffic<br />C. Measuring outcomes<br />D. None of the above<br /><br />Ans: <br /><br />Q.4) If you think of web page Titles as a Page Headline, then, like most headlines, the title should be brief but eye-catching. What is a good length limit for a Title on a Page Headline?<br /> <br />A. Maximum 32 words; no more than 172 characters, including punctuation<br />B. No hard-and-fast limit: the page Title should describe page content in no more than two or three lines<br />C. Twelve-to-20 words per page Title; a bit more if you abbreviate key terms<br />D. Maximum 12 words, or less, with approximately 60 characters including punctuation<br />E. None of the above<br /><br />Ans: <br /><br />Q.5) What do you need to do in order to write a permanent redirect for a domain on a Unix server?<br /> <br />A. Enter .htaccess file and change FTP settings<br />B. Go to the IIS Web Properties screen and deselect the default<br />C. C. Enter code in the root file: Redirect 301 / http://www.new-domain.com/ OR RedirectPermanent / http://www.new-domain.com<br />D. Use the DNS Stuff Tool and check Reverse Domain Name listings<br />E. E. None of the above<br /><br />Ans: <br /><br />Q.6) What is one or more of the technical issues that can have an impact on your linking success?<br /> <br />A. Broken links<br />B. Use of relative URLs<br />C. Differently structured URLs that confuse the engines<br />D. Not having every page of the site link internally to the home page<br />E. All the above<br /><br />Ans: <br /><br />Q.7) What is the single most important strategy to keep in mind when moving pages from one URL to another is to try to establish?<br /> <br />A. Consistency in background “look and feel"<br />B. A one-to-one relationship between each old and new page<br />C. Rankings for both versions of the page within search engines<br />D. Links to each new page from the content of each old page<br /><br />Ans: <br /><br />Q.8) Which of the following is a potential SEO problem when using the “META Refresh” redirect technique?<br /> <br />A. It is often confused by search engines as a command to index the site<br />B. Search engines end up indexing two versions of the same content<br />C. Search engines ignore META tags, so no SEO issues arise<br />D. Sometimes META refreshes cause user issues with the “Back” button<br />E. No SEO issues arise from using META Refresh, only blocklist penalties<br /><br />Ans: <br /><br />Q.9) Which of the following steps should be implemented when attempting to make dynamic pages more search-friendly?<br /> <br />A. Create open templates that allow a lot of variation among different pages<br />B. Plan out your URL structure<br />C. Build in some structural linking hierarchy<br />D. All of the above<br /><br />Ans: <br /><br />Q.10) Which of the following is not true of client-side tracking/page tagging over server-side tracking/logfile analysis?<br /> <br />A. Removes issues with proxy server caching<br />B. Can be implemented on Web sites where companies do not manage their own servers<br />C. Do not require additional coding changes to the Web site<br />D. Can provide information on the visitors screen resolution<br /><br />Ans: <br /><br />Q.11) What is one or more of the advantages that PPC campaigns offer?<br /> <br />A. Ads are directly related to searchers’ queries, and advertisers pay only for impressions<br />B. Prospects are in “action mode” when they view ads, and advertisers pay only for desired online actions or orders<br />C. Advertisers directly control costs and pay only for clicks.<br />D. B & C<br />E. A & C<br /><br />Ans: <br /><br />Q.12) What is one or more of the ad serving steps that occur when an advertiser chooses to geo-target ads?<br /> <br />A. The ad network “reads” the IP address associated with a searcher’s computer, and maps this to a physical location<br />B. If the searcher is located within the advertiser’s chosen area, the advertiser’s geo-targeted ads are eligible to be shown<br />C. If the ad network cannot read the IP address or identify a physical location, the advertiser’s geo-targeted ads are not eligible to be shown<br />D. All of the above<br />E. A and B only<br /><br />Ans: <br /><br />Q.13) What is the difference between a Context-Network Ad and a Search Network Ad?<br /> <br />A. Context Ads can be run on any site: Search Ads only appear for matched content or keywords<br />B. Both Google and Yahoo! offer search ads, but only Google offers context network ad serves<br />C. C. Context Ads are seen by viewers of related-content web pages: but they are not necessarily in action mode because they didn’t request it<br />D. All of the Above<br /><br />Ans: <br /><br />Q.14) Which of the following is not a shortcoming of the standard auction model?<br /> <br />A. Advertisers’ inability to afford top position on their own brand names<br />B. Advertisers’ ability to precisely control their ads’ positions<br />C. The fact that users may not see the most relevant ad first<br />D. The search engine not maximizing its revenue<br /><br />Ans: <br /><br />Q.15) What is a consequences of a low quality score?<br /> <br />A. Higher minimum CPC within the Google network<br />B. Lower minimum CPC within the Google network<br />C. Nothing at all. Your CPC is only being determined by your ad text and ad group performance history<br />D. None of the above<br /><br />Ans: <br /><br />Q.16) Which two sets of date might comparative measures of referral sources compare?<br /> <br />A. Organic CTR compared to Paid-Ad CTR<br />B. Web log file data against ASP/on demand collected data.<br />C. Industry conversion averages compared to your company’s CRV<br />D. CTR from different search engines over the same time period<br />E. None of the above<br /><br />Ans: <br /><br />Q.17) What can advertisers bid on to help conversion rates become higher?<br /> <br />A. Branded terms alone<br />B. Generic terms alone<br />C. Both branded and generic terms<br />D. Competitor terms<br /><br />Ans: <br /><br />Q.18) What is the one reason listed below that describes why Quality Scores and quality measures by search engines influence your bid strategies?<br /> <br />A. Search engines factor quality scores into their popularity algorithms<br />B. Every point you gain in a quality index saves 10% in Total CPC<br />C. High quality scores override the highest bids for #1 position<br />D. High quality scores gain you higher positions at lower bids<br />E. None of the above<br /><br />Ans: <br /><br />Q.19) Hybrid ad auctions are now standard in PPC bidding and buying. What is the difference in results of hybrid Auctions compared to open bidding standard auctions of the recent past?<br /> <br />A. PPC advertisers can no longer bid up in increments of 10 cents<br />B. Bid levels became irrelevant to PPC success<br />C. Hybrid auctions work better with large numbers of keyword bids<br />D. More research, tracking and profiling is required to estimate competitor bids<br />E. None of the above<br /><br />Ans: <br /><br />Q.20) What is a hybrid approach to managing paid search involves<br /> <br />A. Outsourcing search to an offline agency with online capabilities<br />B. Assigning management of search to the company’s IT person<br />C. Assigning an internal search manager to work with an agency or search consultant on managing one or more campaigns<br />D. All of the above<br />E. A and C only <br /><br />Ans: <br /><br />Please submit your answers in comment window!<br />
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Thanks for your participation :) All the best!</div>Mukesh Prajapatihttp://www.blogger.com/profile/11014240131266805525noreply@blogger.com0Jaipur, Rajasthan, India26.917 75.81726.6904685 75.501143 27.1435315 76.132856999999987tag:blogger.com,1999:blog-4227260921365671342.post-30110810697300698492012-03-01T05:29:00.000-08:002012-03-01T06:31:20.348-08:00New SEO Prospects<div dir="ltr" style="text-align: left;" trbidi="on">
<h1>
New SEO Prospects</h1>
<br />Although the basics of SEO always stay the same (deliver value, create great content and promote it like crazy), we all know that Google changes their algorithm every once in a while.<br /><br />
<h2>
SEO Course Contents</h2>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhwiYJd41cqiQXMKTFGLKvgcowJwrLiKjG1LLR_nB0tjiirOA5eri1eJT-MXV1SLInWUBlUvwvSdx31FXLrGMJ7D9NJRAw7bqk0XIkOrgCMFUweAh3vEAsXhJmQAsCVDPXnGRQrXoHuKN4/s1600/authorized-seo-training-jaipur.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="Authorized SEO Training in Jaipur" border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhwiYJd41cqiQXMKTFGLKvgcowJwrLiKjG1LLR_nB0tjiirOA5eri1eJT-MXV1SLInWUBlUvwvSdx31FXLrGMJ7D9NJRAw7bqk0XIkOrgCMFUweAh3vEAsXhJmQAsCVDPXnGRQrXoHuKN4/s200/authorized-seo-training-jaipur.jpg" width="200" /></a></div>
<br />
"Search Engine Optimization" This is the method of making sure that your website gets lots of traffic and enables your company to be listed higher in the search engines for specific key words and phrases i.e. car hire Newcastle, buy discount fishing rods, mortgage advice etc.<br />
Search Engine Optimization is a technique that is promoting the website
on search engines and ensuring to get relevant traffic & site
rankings in major search engines – Google, Yahoo & Bing.<br />
<br />
Search engine optimization, or SEO, is the process of improving the visibility of a website in search engines.<br />
<h2>
<br />Search Engine Optimization (SEO) Stand For?</h2>
<br />
Black Hat SEO<br />
Content Writing<br />
Grey Hat SEO<br />
How Search Engines work<br />
Keywords Ranking<br />
Website Link Structure<br />
White Hat SEO<br />
<h2>
<br />Website Analysis & SEO</h2>
<br />
Back links<br />
Competitor Analysis<br />
Ethics in SEO<br />
Finding Appropriate Keywords<br />
Initial Site Analysis<br />
Keyword Density Analysis<br />
Keyword Research<br />
Meta Tag Analysis<br />
Planning the SEO Process<br />
Search Engine Indexing<br />
SEO Factors<br />
SEO Statistics<br />
Site Audit/Health Check<br />
SWOT Analysis of Website<br />
Target Segmentation<br />
<h2>
<br />On Page Optimization</h2>
<br />
ALT Tag Optimization<br />
Anchor Text<br />
Canonical / 404 Implementation<br />
Google Sitemap (xml sitemap)<br />
Heading Tag<br />
HTML Code Optimization<br />
Html Sitemap<br />
HTML Validations<br />
Internal Links<br />
Meta Tags Optimization (Description, Keyword, Robots)<br />
Robots.txt Optimization<br />
ROR Sitemap<br />
Title Tag Creation<br />
URL Renaming/re-writing<br />
Web Content Optimization<br />
Website Design & Link Structure<br />
Yahoo Sitemap<br />
<h2>
<br />Off Page Optimization</h2>
<br />
Article Submission<br />
Article Writing<br />
Blog Commenting<br />
Blog Creation & Optimization<br />
Blog Submission<br />
Classified Ad Submission<br />
Directory Submission<br />
Forum Posting<br />
Google Maps / Places Listing<br />
Natural Link Building<br />
One Way Link Building<br />
Press Releases Submission<br />
Reciprocal Link Building<br />
RSS Feeds<br />
Search Engine Submission<br />
Social Bookmarking<br />
Social Media Optimization<br />
Triangular Link Building<br />
Video Optimization<br />
Yahoo Feed Submission<br />
Yahoo! Answers<br />
<h2>
<br />Reporting & Analysis Tools</h2>
<br />
Alexa Toolbar<br />
Google Analytic<br />
Google Webmaster Tools<br />
Monthly Activity Reports<br />
SEO Plug-ins<br />
SEO Rank Checker<br />
Statcounter Code<br />
WooRank<br />
<h2>
<br />How to make websites Search Engine Friendly?</h2>
<br />
Rewriting Pages URL<br />
Sub-domains Benefits<br />
<h2>
<br />Advanced SEO Techniques</h2>
<br />
.htaccess Files<br />
301 Redirect<br />
Avoid Duplicate Content<br />
Avoid Flash<br />
Canonical Problems<br />
Crawl Rate Issues<br />
Domain Names<br />
Google Sandbox Effect<br />
IP Addresses<br />
LSI (Latent Semantic Indexing)<br />
Other Minor Search Engines<br />
Paid Links<br />
Remove Frames<br />
RSS Feed Generation<br />
Search Engine Spam<br />
Social Media Trends<br />
Use HTML Pages<br />
<h2>
<br />About Internet Marketing</h2>
<br />
Pay Per Click<br />
Affiliate Marketing<br />
Email Marketing<br />
Viral Marketing For YouTube<br />
Google AdWords / Google AdSense<br />
<br />
We also teach Social Media Marketing & Online Reputation Management as a Part of Advanced Search Engine Optimization (SEO).<br />
<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjJjJp7BkZuYS1NALjdl2J71sGd5ofB0duun5OlKXYxWP3ZZOieVDPHcro0gA8B4ek1NCLSXr5IcT6RjgVTt7qUnP_ZfMm0cZrOz9BRzb3hFGsAHH9ih4gxXQCVk4P_PGgIcAoujeQDvKQ/s1600/eligibility.gif" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjJjJp7BkZuYS1NALjdl2J71sGd5ofB0duun5OlKXYxWP3ZZOieVDPHcro0gA8B4ek1NCLSXr5IcT6RjgVTt7qUnP_ZfMm0cZrOz9BRzb3hFGsAHH9ih4gxXQCVk4P_PGgIcAoujeQDvKQ/s320/eligibility.gif" /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEheIcaTPPHOU1iRDCBYHbmhi-bvY4TdIiqZ65UqLl6Lqk3fnHOZ0cV9_gv_Ds9NWt9shUBaY3Q0xwWySh44_1dwS-51IPTT6EpllCGFP3-Q3NdrTFhZixN_G56eZjBFMzO_t7tRJW7EGuA/s1600/duration.gif" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEheIcaTPPHOU1iRDCBYHbmhi-bvY4TdIiqZ65UqLl6Lqk3fnHOZ0cV9_gv_Ds9NWt9shUBaY3Q0xwWySh44_1dwS-51IPTT6EpllCGFP3-Q3NdrTFhZixN_G56eZjBFMzO_t7tRJW7EGuA/s320/duration.gif" /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjPDetjNJOTF2rdjNF1btctgo8oEG2U0onbvGiZBW-HhymSKRBVUXZQB98zs3Hc8N0qK1y41qKQkbbuzhyphenhyphendK_mYDGteIXWG0IUyXSHGFca53mwYhuGOtWA3IUlkI5EalziY73SGsaouC9I/s1600/certification.gif" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjPDetjNJOTF2rdjNF1btctgo8oEG2U0onbvGiZBW-HhymSKRBVUXZQB98zs3Hc8N0qK1y41qKQkbbuzhyphenhyphendK_mYDGteIXWG0IUyXSHGFca53mwYhuGOtWA3IUlkI5EalziY73SGsaouC9I/s320/certification.gif" /></a></div>
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<div style="text-align: center;">
<b style="color: #cc0000;">Eligibility Duration Certification</b></div>
<div style="text-align: center;">
Basic Computer 6 Months Certificate of participation</div>
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<a href="mailto:ashwini.rajoriya@gmail.com" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiir0XAitCV2m-cGHq2O3i7GItPobrOuJhED_d8lFNCjbpZIKntBBNhuX2slZQz2OdGzTOSYFOZjrCZnEQCUA45c1h0RbetHXc8GryfeF8YOBTVfThTm861G5ALYwtTNinvFYyEo57lO14/s320/apply-course.jpg" /></a></div>
</div>Mukesh Prajapatihttp://www.blogger.com/profile/11014240131266805525noreply@blogger.com0Jaipur, Rajasthan, India26.917 75.81726.6904685 75.501143 27.1435315 76.132856999999987tag:blogger.com,1999:blog-4227260921365671342.post-91213291690147576732012-02-12T22:25:00.001-08:002014-04-11T02:59:07.433-07:00SEO Training Institute in Jaipur<div dir="ltr" style="text-align: left;" trbidi="on">
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<h1>
Google's Search Engine Optimization Starter Guide</h1>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhE4A9Sdrrrrx-0I6sbzj_qe38gwaKxZA20DTeSgdV9xk23FZ_sBJzXiDm-Uk7O1yKGrw6sswtBsda-6CsWClbSC1Tb27GV5DQQoMIFAThtRbFUY3_cF9D05F3OE2WClx684PTTlcNLyX4/s1600/seo-course-jaipur.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhE4A9Sdrrrrx-0I6sbzj_qe38gwaKxZA20DTeSgdV9xk23FZ_sBJzXiDm-Uk7O1yKGrw6sswtBsda-6CsWClbSC1Tb27GV5DQQoMIFAThtRbFUY3_cF9D05F3OE2WClx684PTTlcNLyX4/s1600/seo-course-jaipur.jpg" height="196" width="640" /></a></div>
This document first began as an effort to help teams within Google, but we thought it'd be just as useful to webmasters that are new to the topic of search engine optimization and wish to improve their sites' interaction with both users and search engines. Although this guide won't tell you any secrets that'll automatically rank your site first for queries in Google (sorry!), following the best practices outlined below will make it easier for search engines to crawl, index and understand your content.<br />
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Search engine optimization is often about making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site's user experience and performance in organic search results. You're likely already familiar with many of the topics in this guide, because they're essential ingredients for any web page, but you may not be making the most out of them.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhWoTAMju2Jb9TuedHyXqsBBtKUDTMzljtBZt60dut47F7tTPx3liDLk8aSg9qZnnXwh3s5I_7IZBAUz6fv1YZgczpTwSMAmnKsZc0zeE9nM68yVrzTe7TFTPIu_m0YIMAucktG5gDUJYw/s1600/seo-training-jaipur.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhWoTAMju2Jb9TuedHyXqsBBtKUDTMzljtBZt60dut47F7tTPx3liDLk8aSg9qZnnXwh3s5I_7IZBAUz6fv1YZgczpTwSMAmnKsZc0zeE9nM68yVrzTe7TFTPIu_m0YIMAucktG5gDUJYw/s1600/seo-training-jaipur.jpg" height="196" width="640" /></a></div>
Even though this guide's title contains the words "search engine", we'd like to say that you should base your optimization decisions first and foremost on what's best for the visitors of your site. They're the main consumers of your content and are using search engines to find your work. Focusing too hard on specific tweaks to gain ranking in the organic results of search engines may not deliver the desired results. Search engine optimization is about putting your site's best foot forward when it comes to visibility in search engines, but your ultimate consumers are your users, not search engines.<br />
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Your site may be smaller or larger than our example site and offer vastly different content, but the optimization topics we discuss below should apply to sites of all sizes and types. We hope our guide gives you some fresh ideas on how to improve your website, and we'd love to hear your questions, feedback, and success stories in the Google Webmaster Help Forum.<br />
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Search engine optimization, seo and Internet marketing are of the key requirement of an online business, hence ecom systems launches a professional SEO training programs for in-house and classroom sessions.</div>
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<h2>
What is SEO / Internet Marketing?</h2>
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<i>Search Engine Optimization (SEO) is the key to online business success. SEO Basically known as Online Bussiness and Now a days it is also Known as Internet marketing, i-marketing, web-marketing, online-marketing, Search Engine Marketing (SEM) or e-Marketing. SEO is the marketing of products or services over the internet. Half the world’s population now has access to the Web and nearly 90% of them find websites through Search Engines Like Google, Yahoo, MSN.</i> <br />
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<i>“Search Engine Optimization” This is the method of making sure that your website gets lots of traffic and enables your company to be listed higher in the search engines for specific key words and phrases i.e. car hire Newcastle, buy discount fishing rods, mortgage advice etc.</i><br />
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<i>Search engine optimization, or SEO, is the process of improving the visibility of a website in search engines.</i></div>
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<h2>
Table of Contents</h2>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiDmFzzNW9sNu_m2HuNIh3dHpjQnYPlsE0h8Mol-ixm0sh3B2c6IzwuYG5pHjzjF_6lHD85Scfi-yNP26ouOEy0fK4fVZXIAaWmVylal11EMh4wFpqeS2qK-yPXAoNXp366CsaABlWBI70/s1600/google-seo-guide.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiDmFzzNW9sNu_m2HuNIh3dHpjQnYPlsE0h8Mol-ixm0sh3B2c6IzwuYG5pHjzjF_6lHD85Scfi-yNP26ouOEy0fK4fVZXIAaWmVylal11EMh4wFpqeS2qK-yPXAoNXp366CsaABlWBI70/s400/google-seo-guide.jpg" height="400" width="250" /></a></div>
<h3>
SEO Basics</h3>
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- Create unique, accurate page titles<br />
- Make use of the "description" meta tag<br />
<h3>
Improving Site Structure</h3>
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- Improve the structure of your URLs<br />
- Make your site easier to navigate<br />
<h3>
Optimizing Content</h3>
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- Offer quality content and services<br />
- Write better anchor text<br />
- Optimize your use of images<br />
- Use heading tags appropriately<br />
<h3>
Dealing with Crawlers</h3>
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- Make effective use of robots.txt<br />
- Be aware of rel="nofollow" for links<br />
<h3>
SEO for Mobile Phones</h3>
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- Notify Google of mobile sites<br />
- Guide mobile users accurately<br />
<h3>
Promotions and Analysis</h3>
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- Promote your website in the right ways<br />
- Make use of free webmaster tools</div>
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On completion, this SEO Training Course Jaipur would equip you with basics of Search Engine Optimization techniques, technical know-how and insight to build an SEO strategy to win a place in online marketplace.<br />
<br />
We also teach Social Media Marketing & Online Reputation Management as a Part of Advanced SEO.<br />
<br />
Please call us at INDIA <span style="color: #cc0000; font-size: large;"><span class="skype_c2c_print_container">9785009245</span><span class="skype_c2c_container" dir="ltr" onmouseout="SkypeClick2Call.MenuInjectionHandler.hideMenu(event)" onmouseover="SkypeClick2Call.MenuInjectionHandler.showMenu(this, event)" skype_menu_props="{"numberToCall":"+919785009245","isFreecall":false,"isMobile":false,"isRtl":false}" tabindex="-1"><span class="skype_c2c_highlighting_inactive_common" dir="ltr" skypeaction="skype_dropdown"><span class="skype_c2c_textarea_span"><img class="skype_c2c_logo_img" src="resource://skype_ff_extension-at-jetpack/skype_ff_extension/data/call_skype_logo.png" /><span class="skype_c2c_text_span">9785009245</span><span class="skype_c2c_free_text_span"></span></span></span></span></span> to discuss. Hours are Monday to Saturday, 10:00 AM to 6:00 PM or E mail us at <a href="mailto:ashwini.rajoriya@gmail.com">ashwini.rajoriya@gmail.com</a></div>
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Mukesh Prajapatihttp://www.blogger.com/profile/11014240131266805525noreply@blogger.com0Jaipur, Rajasthan, India26.9124165 75.787287926.685875 75.4714309 27.138958 76.10314489999999tag:blogger.com,1999:blog-4227260921365671342.post-2034662536023867982012-02-02T04:14:00.000-08:002012-02-02T04:14:27.322-08:00New Blogger Updates<div dir="ltr" style="text-align: left;" trbidi="on">
<h1>
The Story of Blogger</h1>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjBub502ca5suA-slGtTLRQmXKZpKMjBHFb8_DvBhhqJPIh6NxAuKxketsYvELtNvdoqgO2JqS3356r9feh0As83A87Nu2xMchinUNNecP1anpggDIaVeh3rn4zSAcpMP862DWDTAg7dwo/s1600/blogspot-india-logo.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="176" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjBub502ca5suA-slGtTLRQmXKZpKMjBHFb8_DvBhhqJPIh6NxAuKxketsYvELtNvdoqgO2JqS3356r9feh0As83A87Nu2xMchinUNNecP1anpggDIaVeh3rn4zSAcpMP862DWDTAg7dwo/s200/blogspot-india-logo.jpg" width="200" /></a></div>
Blogger was started by a tiny company in San Francisco called Pyra Labs in August of 1999. This was in the midst of the dot-com boom. But we weren't exactly a VC-funded, party-throwing, foosball-in-the-lobby-playing, free-beer-drinking outfit. (Unless it was other people's free beer.)<br />
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We were three friends, funded by doing annoying contract web projects for big companies, trying to make our own grand entrance onto the Internet landscape. What we were originally trying to do doesn't matter so much now. But while doing it, we created Blogger, more or less on a whim, and thought — Hmmm... that's kinda interesting.<br />
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Blogger took off, in a small way, and eventually a bigger way, over a couple years. We raised a little money (but stayed small). And then the bust happened, and we ran out of money, and our fun little journey got less fun. We narrowly survived, not all in one piece, but kept the service going the whole time (most days) and started building it back up.<br />
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Things were going well again in 2002. We had hundreds of thousands of users, though still just a few people. And then something no one expected happened: Google wanted to buy us. Yes, that Google.<br />
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We liked Google a lot. And they liked blogs. So we were amenable to the idea. And it worked out nicely.<br />
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Now we're a small (but slightly bigger than before) team in Google focusing on helping people have their own voice on the web and organizing the world's information from the personal perspective. Which has pretty much always been our whole deal.<br />
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For more on Google, check google.com. (Also good for searching.)<br />
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<h2>
Blogspot.com is redirecting to Blogspot.in</h2>
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Now onwards Blogger blogs will redirect to country level TLD extension. Usually I read <a href="http://googlewebmastercentral.blogspot.in/">Google webmaster central blog</a>, <a href="http://googleblog.blogspot.in/">Google blog</a>, <a href="http://gmailblog.blogspot.in/">Gmail blog</a> etc to know about latest updates from Google. Today i.e. Jan 31st 2012, I observed that "Blogspot.com is automatically redirecting to Blogspot.in". As I live in india, it's redirecting to ".in". It might redirect to .co.uk, if I live in UK.<br />
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Here is the official information from Google regarding this change - <a href="http://support.google.com/blogger/bin/answer.py?hl=en&answer=2402711">Blogspot.com is redirecting to country specific URL</a><br />
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Points to know regarding this change:<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjFsE1dsYCI-0KssbVqO5VpQ7p1N5OcxhSBrLnuqi7etCN7zChyphenhyphen304dryzHFAfLYx9bqvTr60tGf7K_zlyOI_A-nh85qC9_Svpo7L6bonlnmkb_RsmCyoRY49Dt3UfAwko84TDGWSSSr04/s1600/Country-Specific-BlogSpot-URLs.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="155" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjFsE1dsYCI-0KssbVqO5VpQ7p1N5OcxhSBrLnuqi7etCN7zChyphenhyphen304dryzHFAfLYx9bqvTr60tGf7K_zlyOI_A-nh85qC9_Svpo7L6bonlnmkb_RsmCyoRY49Dt3UfAwko84TDGWSSSr04/s200/Country-Specific-BlogSpot-URLs.jpg" width="200" /></a>1. Duplicate content issue is the 1st thing we notice in this case. However Google is stating that "rel=canonical" tag will be used across all country level extensions and their team is trying to make less negative impact on search results.<br />
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2. Google will receive so many requests to remove content from few blogs. So they would like to manage country wise removal of content . Few countries may not accept some content, but other countries will. Through this latest update, Content removed as per a country’s law will only be removed from the relevant ccTLD and available for other countries.<br />
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3. Custom domains will not see any affect. Free blogspot sites will just redirect to country wise extension, remaining all same.<br />
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4. If visitors would like to visit non-country specific version, Here is the format: http://domain.blogspot.com/NCR</div>Mukesh Prajapatihttp://www.blogger.com/profile/11014240131266805525noreply@blogger.com0Jaipur, Rajasthan, India26.9124165 75.787287926.685875 75.4714309 27.138958 76.10314489999999tag:blogger.com,1999:blog-4227260921365671342.post-38116827890494738432012-02-02T03:10:00.000-08:002014-04-11T02:28:22.035-07:00Top Seo Services Company in Jaipur<div dir="ltr" style="text-align: left;" trbidi="on">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiaV4RZKfeevSNIt095Q1HrYH51fe_ODGgDYSPdVjQLCS4sghNrnXaRA4tD-ZFsrYKwbI2geY5HUNP0Woqg4aBRfQGdOM4PqPaeeH6KBufIXeJdqWgLtGNKLndinxI-qzudjaqzl2ZK-VQ/s1600/promotech+Advertising+logo.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiaV4RZKfeevSNIt095Q1HrYH51fe_ODGgDYSPdVjQLCS4sghNrnXaRA4tD-ZFsrYKwbI2geY5HUNP0Woqg4aBRfQGdOM4PqPaeeH6KBufIXeJdqWgLtGNKLndinxI-qzudjaqzl2ZK-VQ/s1600/promotech+Advertising+logo.jpg" height="200" width="200" /></a></div>
As being IT Company, Promotech Advertising is providing website solution with superior technology and advance features. In recent years IT and business have become intimately linked, supporting increased financial and corporate success by catering to more technology savvy and internet aware staff and clients.<br />
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We are based in India and are a renowned IT Service Provider company. Top ranking websites of our client, Interactive designs empowered with right content and solutions that increase the profitability of the client without costing them a fortune all this and much more are a true testimony of our working strategies and virtues.<br />
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Our team comprises of hard working professionals who believe in delivering best experiences and unrivaled quality to their clients. With the vital proficiency and promptness, we have created lasting relationships and unforeseen growth for our clients.<br />
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With a deep commitment to designing the best possible experience for the end user it comes as no surprise that our work is regularly showcased around the web on sites. Our IT solution for your need is best in technology as well as advance in nature. For that IT solution we provide best maintenance from our end.<br />
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We are an ideas and concept house in your business development. Our specialty is to do things differently. We always lead the market, we don’t follow it…. We gain understanding of our client, their objective and put ourselves firmly within the mindset of our client’s market. We then respond by delivering a comprehensive web, mobile or desktop technology solution.<br />
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<b>Marketing Performances: </b><br />
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We’ll get you noticed for all the right reasons in all the right places. Great web design is one thing, but a web site with integrated search engine optimization (SEO) and keywords tailored to increasing proactive traffic to your site are critical to securing ROI. Combining organic search engine ranking with pay-per-click solutions and web advertising will massively complement your internet marketing strategy.
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Mukesh Prajapatihttp://www.blogger.com/profile/11014240131266805525noreply@blogger.com0tag:blogger.com,1999:blog-4227260921365671342.post-71228758648575087722011-12-28T01:36:00.000-08:002011-12-28T01:36:35.563-08:00What is a Canonical URL<div dir="ltr" style="text-align: left;" trbidi="on">
<h1>
What is a Canonical URL?</h1>
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Many conversation about canonicalization and canonical URLs lately. I’ve mentioned URLs and URL framework a few periods in the last. We imagined that we would help show you the concept of canonical URLs. From an SEO perspective here is the description of a canonical URL.<br />
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Canonical URL: google optimization helpful URL that you want the google to cure as trustworthy. In other terms, a canonical URL is the URL that you want readers to see.<br />
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Quite often canonical URLs were used to describe the homepage. The common example used is that most individuals cure the following URLs as the same:<br />
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www.example.com<br />
example.com<br />
www.example.com/index.html<br />
example.com/home.asp<br />
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The truth is that these are all different URLs. From search engines optimization viewpoint, this can cause a bit of a challenge. Hence the idea of canonicalization. Canonicalization is the process of selecting the best URL (to present to the look for engines) when there are several alternatives available. Generally search engines optimization, such as The search engines will attempt to pick the best URL that they feel is the specialist for that website. However, sometimes they may actually choose the wrong one. Now we must recommend that you have product websites that based on how the customer sailed to the pager dividends a different URL… same website but different URL, now we have a repeat content concern. Along with the major problem for interlinking and exterior link selections.<br />
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The best way to prevent this is to let the Google and the customers know which is your “preferred URL” a.k.a canonical URL. One idea is to route all of the versions to your canonical URL (the URL that you want to be the authority). In March, google declared another option with the canonical tag. This tag gives you management of the articles that you want the applications (and users) to see.<br />
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Matt Cutts of Search engines reputation has mentioned repeat articles and canonical meta data a number of times. One of the concerns that he was requested included:<br />
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<h2>
<b>Q:</b> So when you say www vs. non-www, you are dealing with a form of canonicalization. Are there other techniques that web addresses get canonicalized?</h2>
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<b><br />Ans: </b>Yes, there can be a lot, but most people never observe (or need to notice) them. Google can do things like maintaining or eliminating following cuts, trying to turn web addresses with higher situation to lower situation, or eliminating time IDs from message panel or other application (many message panel application programs will work excellent if you take out the time ID).<br />
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We have seen websites that have over 20 variations of the same website but with different URLs. The best option is to have one ultimate location URL. An simple way to do this is through the canonical tag or by redirecting all of these pages to one authoritative page. The canonical tag is simple to use, all you need to do is add this tag to specify your recommended edition of a URL in the (head) area of the repeat articles URLs.<br />
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Canonical indicates with regards to or that belong. It also indicates decreased to the best and most considerable type. Just keep in mind that a canonical URL is the best and most considerable (authoritative) edition of the URL that you want to be seen.<br />
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<br /></div>Mukesh Prajapatihttp://www.blogger.com/profile/11014240131266805525noreply@blogger.com0